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Newsletter announcement sample
May 24, 2019 1st Anniversary Wishes 4 comments

Complete with holiday hours, practice news, and New Year's Resolution tips this powerful PT Newsletter for Craven SPORT also offers an Ebook Download!.

There are a lot of milestones in one’s life that are so momentous they deserve a separate acknowledgement, for the person going through that milestone or achievement to take pride in and make an announcement to inform everyone about it. For some, it could be the announcement of an engagement, or an upcoming wedding. Proud parents will no doubt make an announcement about how their firstborn is celebrating his first birthday and, later, when the child earns an award or recognition at school.

In the workplace setting, there are also a number of events in one’s career that are worth talking about and, quite probably, the most obvious one is a promotion.

A promotion can mean a lot of things to an individual, depending on his priorities. It denotes a movement up the career ladder, leading the person a step (or a rung) closer to the higher position that he has been aiming for. Along with that rise is an elevation of his status or the esteem he gets from others in the workplace or in the industry.

A promotion is also seen as a means of improving one’s economic status, since it comes with a corresponding increase in his salary or benefits – both monetary and non-monetary. As his position in the company goes higher, so will the perks that will be given to him.

In contrast, the promotion may also mean a shift, transfer or transition, especially when the person will be promoted to a higher position in another office or department. He may find himself having to report to a different supervisor and working with different employees, in an entirely new environment. It is also a given that the promotion comes with more tasks and duties and, most definitely, heavier responsibilities.

A promotion is not something that affects only one person (the one who is promoted at work) or only one department of an organization or company. It also affects the people he will be working with in his new position, and those that he will be leaving behind in his old position, as they will try to find ways to cope without him, in the interval where the position he left remains vacant.

As such, there is a need to inform everyone – in a formal or official manner – about the promotion, and this is done through a promotion announcement.


An employee promotion announcement is exactly what the phrase describes: it is a formal document announcing the promotion of an employee. Actually, this document is basically in the form of a letter, which is why it is also often referred to as a “promotion announcement letter”.

In many cases, especially in small companies with a workforce numbering to around a dozen, news of promotions can be relayed in meetings, or by simple postings in bulletin boards. It becomes a different story when we’re talking about larger operations, or in bigger companies with a relatively bigger number of staff members. It is in these instances where making a formal announcement – in writing – is generally preferred.

The purpose of a promotion announcement letter is to provide information about a promotion and, in this particular case, there are two clear intentions in preparing this letter.

  • To inform the employee that he or she is being promoted to a higher position within the company; and
  • To inform other members of the organization and all other stakeholders about the promotion.

The rationale behind the second intention is simple, really. It is a common courtesy for the department or division where the employee is currently working in to be informed that one of their people will soon be moving out, so they can take proper corrective action to adjust to his absence without the work getting affected too much.

Those who are in the department that the employee will be moving into also deserve to be informed of the new addition to the staff, or even about the fact that they will have a new supervisor coming in. That way, they can prepare accordingly to accommodate the newly promoted employee, ensuring a smooth transition of work and responsibilities.

The use of a promotion announcement is applicable to all types of organizations where job promotions take place. Government offices make these sorts of announcements. Commercial and retail companies prepare announcements regarding promotions. Regardless of the nature of the organization, or its operations, composing employee promotion announcements are expected, and actually even encouraged.

Learn about why people are getting promoted.


Just as there are some things to be mindful of when writing other types of business letters and documents, there are also various considerations when coming up with an employee promotion announcement.

The Content

Depending on the culture and custom of an organization, a promotion announcement letter may take on various forms, including the content. It is a given that the name of the company and the date the letter is prepared appear on the face of the letter. Usually, the company name may appear in the form of the company logo or letterhead. However, there are other basic details and information that must be included in any promotion announcement.

A promotion announcement letter must have the following elements:

  • Name of the employee being promoted. This is considered to be the most important element, since he is the person being promoted, and the one being informed of the promotion.
  • Current (and soon-to-be former) designation or position title. This is one way to make it clear that the employee is moving from a lower position to a higher one. If the promotion entails transferring to another division or department within the same company, do not forget to include the division, unit, or department that his current position belongs to.
  • New or promoted designation or position title. Similarly, do not forget to include the division, unit, or department it belongs to, if it is in one different from the current work location of the employee being promoted. Also, include a short summary of the old role, functions, tasks and responsibilities of the employee in his previous position.
  • Effective date of promotion. Include the relevant dates of the upcoming changes, specifically the date when the new employee will have to report to his new post or office. This is so the promoted employee, and the other employees whose work will be impacted by the promotion, can be more prepared for the change.
  • Tasks, duties and responsibilities under the new or promoted position. Highlight what the new role of the promoted employee entails. If there are specific projects or undertakings that will be assigned to him, mention it in the letter. If the new position is supervisory, it is even more imperative to mention that, in order to clear up any expectations on what the new role entails. Not only will this inform the promoted employee what to expect in his new position (so he can also prepare accordingly), but it will also provide the other employees a glimpse of what the promoted employee will be doing. It is highly likely that many employees within the organization are still unaware of who does what in the company, and the promotion announcement is another opportunity to provide that clarity. Make a clear connection between the new role of the promoted employee and the strategic goals of the company. It is all right to set high expectations; the promotion certainly requires the employee to live up to them.
  • A note of congratulations or welcome to the promoted employee to his new role and in his new workplace or department, if applicable. Express support for the employee and confidence in his abilities as he takes on his new role.

In other cases, the promotion announcement may also include the following:

  • An acknowledgement of the employee’s hard work or qualifications that led to him earning the promotion, citing specific accomplishments that made him or her stand out during the evaluation and selection for promotion. This is to address any doubts or questions that other employees may have on why that particular person was given the promotion.
  • Key background information, particularly on education and certifications, of the promoted employee, to justify his promotion.
  • If the letter is also addressed to outside clients and other external parties, an explanation on how they may come in contact with the promoted employee.

Some tips when it comes to writing the content of the employee promotion letter:

  • Make sure you get all the facts straight and accurate, especially when it comes to the proper nouns, such as the names and job titles, addresses, division/unit/department names, and the like. Confirm details with the appropriate parties if there is something you are unsure about.
  • Check, double-check, triple-check spelling, particularly of names and job titles. Again, confirm when necessary.
  • Do not write a novel. Be concise and succinct. Cut out all the fat and fillers and leave only the relevant information or details. You want to bring the message of the promotion across as quickly as possible, and not in a long and meandering manner.

The Tone

There is one absolute rule with regards to the tone that the employee promotion letter should take: keep a professional tone throughout the letter.

It is all right to be congratulatory in the letter, especially if the promotion is something that management deems is well-deserved and long overdue. However, there has to be a clear line between making the letter sound too celebratory and too nonchalant about the promotion. It should strike a balance: be congratulatory, but keep it professional. Don’t go over the top, but don’t be too stingy with it, either.

What is the danger when this rule is not followed?

If the letter is too effusive in giving its congratulations, other employees may interpret it as indicative of management’s favoritism, so they will be inclined to think that the promotion was made with a skewed or biased view. Some employees may end up feeling envious or jealous of the newly promoted employee, resulting to tension or strain at work and, worse, affecting how they will work together.

If, on the other hand, the letter is too sparing in offering congratulations to the point that it comes across as too glib or non-committal, it takes away the excitement of the promotion. For many employees, a promotion is a special event and definitely something to celebrate, and for the news to be handed out coldly or without feelings, that would totally defeat the very essence of an employee promotion announcement.

Here are some more tips when dealing with the tone of the promotion announcement.

  • Be informative. Never forget that the main purpose of the announcement letter is to inform. More than offering your congratulations or listing down the many reasons why the employee deserved the promotion, the first order of business should be to provide the details about the promotion.
  • Always begin the letter on a positive note, and the best way to do that is to open it with the good news about the promotion. The first sentence should immediately provide a clear indication of what the letter or announcement is all about. If you start it with an explanation or an enumeration of the positive traits of the employee, the readers may be confused as to its purpose until they reach the end of the letter.
  • Observe proper etiquette and use appropriate words and phrases. This is to maintain a professional tone in the letter. Use the proper salutations, depending on the target recipients of the announcement. For instance, high-profile promotions usually have to be announced to external stakeholders and clients, so include them in the salutation.
  • Inject some enthusiasm or excitement when making the announcement, and avoid being too formal as to be staid and gloomy. The letter should be able to convey management’s confidence in the promoted employee, particularly on his ability to do the job and deliver what is expected of him in his new role. This is also an opportunity to show the promoted employee that he has the support of management as he takes on his new role.

There are some instances where preparers of the promotion announcement take liberties with the tone. For example, a relatively small company addressing the announcement to the members of the organization or of a specific team within the company may opt to adapt a slightly informal tone. There is nothing wrong with that, as long as it doesn’t go over the top and start sounding overly enthusiastic.

At the end of the day, the tone of the employee promotion announcement will largely depend on the recipient. However, it is important to never lose sight of the fact that it ought to remain professional to a certain extent, which means that the variability will be limited to the degree of formality that will be injected into the overall tone of the announcement letter.

The Format

Whether the promotion announcement is delivered through a physical letter on paper or through email sent via the company’s local area network, the formatting should stick to the basic rules of business letter writing.

  • Observe standard business letter writing formatting rules. Never forget that the employee promotion announcement is a formal letter and, thus, should adhere to professional standards of writing business letters or communication. Since the announcement emanates from the company, it makes sense to format it similarly to a company memo, using the company letterhead or logo to add a touch of professionalism. Use business paper, the same ones used in official and formal communications and correspondence of the company with clients, customers and partners.
  • Make sure it is legible or readable. Granted, it will be written using a computer or word processor, but that is not a 100% guarantee when it comes to readability.
    • Observe proper spacing between paragraphs. This is to give it a clean and relaxed appearance. The announcement is supposed to bring good news, not to annoy the readers with its poor formatting.
    • Break the parts down into smaller paragraphs. Avoid making the announcement one or two large blocks of text that will turn readers away from finishing reading the whole thing.
    • Mind your punctuations. Many disagreements have arisen due to erroneous punctuation marks used in business letters and documents.
  • Make sure all the signatories have signed off on the letter. It is possible that the person who actually wrote the letter is not the one authorized to sign it. Before sending it out, make sure that it is duly signed by the owner, supervisor, or member of management authorized to sign it. This is the final stroke in making the announcement official.
  • Keep it to a single page, as much as possible. In fact, make it a rule to keep it to one page only. This will be beneficial, especially if you are planning on having the announcement published, where a longer and bigger space is likely to cost a lot of money.

Formatting is still required even if the announcement is to be transmitted electronically, via e-mail or the company’s internal network message board, if any.

Prior to submitting it for final signature and delivery to the recipient, or even release to the press for publication, make sure to proofread the announcement letter for spelling and grammar. It never hurts to repeatedly do a spell and grammar check, since it will ensure the quality and integrity of the announcement letter.


The internet provides a wealth of sources for those who are looking for templates or samples of promotion announcements. There are even downloadable templates that require you to fill in the blanks, do a bit of customization, then you’re done!

The employee promotion announcement may be as long or as short as management, the Human Resource Manager, or any key personnel tasked to write it wants it to be, for as long as the basics are covered.

Here are a couple of examples to get you started.

Sample 1:

To:InfoTech Staff and Clients

Subject:Promotion Announcement – Hugh Gough

 Ladies and Gentlemen:

It is with great pleasure that I am announcing the promotion of Hugh Gough as one of the new Marketing Directors of InfoTech.

Hugh has been with InfoTech for close to ten years, painstakingly climbing the ranks with his dedication and commitment to his work. Three out of those ten years were spent as a marketing manager, where he has shown exemplary performance, as shown in the annual sales and customer retention reports.

Hugh has always shown initiative in the performance of his duties, even going above and beyond what is expected of him, in order to ensure that InfoTech delivers quality customer service while producing the expected outputs, well before their respective deadlines. We expect this same level of dedication and commitment to be applied in his new position as one of the heads of the Marketing Department.

As a Marketing Director, Hugh will be more closely involved in the formulation of marketing plans, with particular focus on the two biggest projects of InfoTech – the Deuz Project and the highly anticipated MegaWide Project, a five-year undertaking expected to launch in the coming year. Of course, these are on top of any other concurrent marketing projects requiring his marketing expertise and leadership.

Let us all congratulate Hughon this promotion, and wish him luck for all his future undertakings.



Human Resources Manager, InfoTech

Sample 2:

Subject Line:Hugh Gough, Marketing Director

We are pleased to announce the promotion of Hugh Gough as one of the new Marketing Directors of the Corporate Marketing and Communications department of InfoTech. Hugh joined InfoTech a little over ten years ago, holding positions in the Sales and Logistics Departments over his stint with the company.

Hugh brings his extensive expertise and experience in Sales, Advertising and Marketing to his new role in the Marketing and Communications Department, and we are excited to see where he will lead the department – and the company – in his new position.

Please join us in welcoming Hugh to the Marketing and Communications Department, and in congratulating him on the promotion.


Angel Stone

Human Resources Manager, InfoTech

© | fotogestoeber

Inserting a nice HTML color code into your launch newsletter makes a This product announcement email template was divided into 4 parts.

FREE Sample Announcement Letters

newsletter announcement sample

Some product launch dates are marked in our calendar and get us hyped, and others we never hear of or even care for.

It is all related to the product announcement. A great product launch would trigger our desire, curiosity, and interest. How is it done?

Follow me in this guide where I share with you:

Let’s dig in.

What is a Product Launch Email?

A product launch email is a newsletter you send to contacts to communicate and inform them about:

  • New products release  
  • Recent features  
  • Updates  
  • Upcoming events

Your developers did put their heart and guts in developing products, you don’t want to make their efforts seem tenuous.

For that, your product release email is what will boost your products’ value, as well as your overall business performance.

It should make your customers thrilled to try out your new product or features.

3 Proven Stages of a Successful Product Launch Email Campaign (Make Sure Not to Miss Them)

New product announcement email campaign is not a single email you send to your network.

Here is a possible way how you can introduce a new product to your customers through email.  

1. Trigger your users’ curiosity with teaser Email – Send it 10 days before the launch

Let’s suppose you also have an upcoming product/app/site that’s better than the invention of sliced cheese.

It would be fantastic if you could create enough buzz with your mailing list that you end up having thousands of people signing up on wait lists to get access to your upcoming release.

By creating an irresistible bulk email campaign that teases and triggers curiosity for your project.

It helps you lay down a perfect atmosphere for your upcoming official product launch email and create a great amount of support for your awaited product.

2. Announce your new release with a product email – Send it 5 days before the product launch

This email is in which you share the name, images, and details of your product.

You should notify your subscribers with the launch date, and the main benefits of your upcoming product.

The product launch newsletter is a great opportunity to offer your subscribers early birds access, beta testing and it can be a great use for webinar invitation emails too.

You can take this further and promote a pre-order or early access to your website visitors so they join your email list. A great practical idea for lead generation.

3. Launch the product – Announce it via email on the product launch date

Supposing you sent your product launch teaser email, followed by your product email. At this stage, people who showed interest in your product, have a clear idea and expectations for the upcoming product or feature.

For that reason, use the launch date of the product, website or feature as a reminder for those who showed interest. Send them a reminder email.

The announcement email design should include a call to action for your subscribers to dig in and start using your product, test it or place an order (Below you can see 31 inspiring product launch email templates).

What’s the catch here?

  • Capture your contacts’ attention and trigger their curiosity
  • Spread the word on your new product
  • Life can be busy for some, remind your contacts about your product

Let’s dig a little deeper into product launch emails.

How to Introduce a New Product by Email (Launch Email Sequence)

Your product launch email campaign is made of 2 emails or more, destined to promote your new product to your contacts.

It can be a drip email sequence or an automated email workflow.

Let’s have a look at both.

Here is a visual example of an automated product launch email sequence created in Automizy.

Each time a drip email is sent out, it comes from a queued list of pre-written emails, so you don’t have to sit on your desk and write an email for every new contact.

This will allow you to lay down your product launch email sequence while you sit back and monitor your campaign results.

You can create a more personalized email automation, using email conditions to send emails based on contacts’ behavior.

Here is how it works.

Set up your trigger for your product launch email sequence with a teaser email, followed by the beta announcement email. Right after the second email, you add a condition.

Select your condition as “If contact has opened an email”, and the opened email should be the announcement email.

This will help you understand who opened your email and who didn’t.

You can try sending a second beta announcement email to contacts who did not open. Make sure to set up email resends to non-openers, using different subject line.

For contacts who opened your beta announcement email, you can send them further information about your new product.

Here is how the email sequence for a product launch would look like, from Automizy.

You can be more creative when building your email funnel, using a different set of conditions and messages.

In case you are not familiar with automated email campaigns, your product launch campaign can be a great start for you.

Test your product launch email subject lines

Your email subject line is the only soldier that can win the war of the inbox.

Inside the Automizy platform, when setting up your email you can find the subject line box in which you enter your email subject line and test its efficiency (powered by AI).

If you click on “Improve subject line” the software will immediately score your subject line’s effectiveness and display the result like the following example.

Click on “Test a new one” to test multiple email subject line ideas, and choose the one that scores the highest.

Don’t let your new project announcement email get lost in your subscribers’ inbox.

The same feature is provided in automated email sequence.

Also, here’s a free subject line tester tool you can use if you’re not an Automizy customer. Neat, huh?

It also provides subject line templates you can use to increase your email open rates.

Another way of increasing your email open rates, is subject line A/B testing.

A/B Test your subject lines

Use A/B testing to identify the best performing email subject line.

An A/B test measures the engagement for two different subject lines or more, in order to send the best performing one to your contacts.

Here is how to A/B test your subject lines in drip email marketing software.

Identifying your winner email subject line has a big effect on your campaigns’ open rate. And higher open rate for product announcement email equals higher sales and ROI.

Personalize your product launch emails

You can personalize both your email subject line and email content as well.

Email subject line personalization could increase your email open rates.

Personalize your projects’ announcement campaigns with Automizy’s subject lines custom fields.

Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.

You can add your contact’s first name, last name, company, website, birthday, position, etc.

The same does apply to your email content.

Even though you are sending the same email to a large list of contacts, you can still make each email different and personalize it to each contact using personalization custom fields.

Click on “Personalization” in your text box and select the custom fields you want to add to your email content.

Resend product launch emails to non-openers

A lot of people don’t open your emails the first time because the subject line didn’t resonate with them or it didn’t get their attention.

In Automizy, you can resend the same newsletter to non-openers with another subject line after a number of days that you define.

Check the “Resend to non-openers” box.

Select the number of resends, whether you want to resend the email once or twice.

Increasing your email open rates won’t take you longer than 3 clicks.

Don’t leave any contact behind, with resending emails to non openers you make sure everyone finds out about your new products.

21 Product Launch Email Subject Lines

I hate to deliver the bad news, but your email content wouldn’t even matter if you don’t get your subscribers to open the email in the first place.

Try to create an attention-grabbing subject line for your product announcement email campaign. You can also use emojis in the subject line.

To help you, even more, we’ve collected 21 product launch email subject lines that you can experiment for your launch email campaign.

You can make subscribers curious by asking a question which you answers in your email, promise your subscribers with something interesting, or also you can write a subject line that sounds strange or unusual and create a sense of urgency so your contacts feel like opening the email.

Get inspired by the following examples.

8 Announcement email subject line samples

  1. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject line(ANNOUNCEMENT) C&C 2017 lineup revealed…58
  2. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineMAJOR announcement! big changes at DM)61
  3. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineBig Celebrity Announcement53
  4. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineAnnouncing the 2nd Annual Content & Commerce Summit61
  5. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform remarkablyTest your subject lineAnnouncing: The 7th Annual Black Friday Bootcamp75
  6. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineYep, that just happened…62
  7. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineThings are about to change!68
  8. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineA must watch new movie I just put out on YouTube72

9 Product launch email subject line examples

  1. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineMeet your new jeans 👖50
  2. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineANNOUNCING Recommended Agendas and “learning tracks”59
  3. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform remarkablyTest your subject lineGet in Our Pants75(retailer selling new product line)
  4. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform remarkablyTest your subject lineMake room in that closet80(clothing retailer announcing a new product)
  5. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineCashmere Rib Is Here73
  6. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineTesla Updates: Model 3 is Available to Order65
  7. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineIn three days: our first…65
  8. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineMeet Our New…53
  9. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineMay We Introduce…61

4 Website launch email subject lines

  1. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineNow you can order from…55
  2. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineIt’s big! (link) is here66
  3. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject lineNew (name) website51
  4. Mizy scored this subject lineBased on the results of 100k email campaigns, this subject line would perform fairlyTest your subject line-IMPORTANT UPDATE- The all-new (name) is here! 🎉52

Quite convinced, huh? Score your subject lines with the Subect Line Scorer in your blog articles too.

Insert emojis in your subject lines:

According to Braze magazine, the year-over-year growth of campaigns using emojis for emails has been 777%, while the month-over-month growth of emoji use has been over 20%.

According to a report by Experian, 56% of brands using emoji in their email lines had a higher email open rates.

You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.

31 New Product Launch Email Template Examples

One of the best practices is to use a single column layout for the new product announcement email template. That includes a clear message and call to action.

You can also see all that in the designs of the below given 31 examples of the product launch email templates.

In Automizy, you can find similar email layouts that you can use and edit to create a desirable product launch email template.

Now, let’s jump right in and see below the design examples of the 31 inspiring product launch announcement email templates.

1. Wistia – New plan announcement email

The design of this product launch email template is simple and clear. The copy of the email is very concise which leads the readers to the video that illustrates the celebration of the launch.   

Rather than a typical picture or email banner, Wistia decided to create a playful video that would drive more clicks.

2. SPHere – New mobile app release email

Sphere leveraged the power of GIF in their mobile app update announcement email. In the email, they show the preview a sneak peek on what the app is about in this newsletter launch message.

Adding animated GIFs to your emails contributes to better customer engagement, amuses your audience, and explains clearly your product’s concept.

3. Netflix – Introducing upcoming new series

As a Netflix fan and user, I have always admired their announcement email when it comes to communicating their new releases or teaser campaigns.

Here are my favorite announcement emails by Netflix.

Simple image and title, with their famous red call to action button. As you see, no text is included in this email example.

Unlike the first simple example, another announcement email that I admired from Netflix is the following:

A perfect teaser email with a catchy animated GIF.

4. Timeline – Software update email

Timeline used very simple design in their software update email template. They shared information related to their new product inviting their subscribers to learn more about it. Also, under the call to action button, they have promoted their pre-sale campaign.

5. Skillpages – Meet the new iOS app

Promoting the release of their new iOS mobile app, Skillpages shared in this email example the features of the mobile app. And for sure with a call to action to download it.

6. Protein Pouch – New product announcement email

Protein Pouch used friendly colored email template design for announcing a new range of healthy products.

As displayed in the email, each product has different ingredients; the customer can decide which product they want, based on their preferences.

7. Invison – Early access announcement email

Offering early access is a perfect idea for a product launch newsletter. Exclusivity makes your customers feel closer to you.

8. Hulu – HBO on Hulu announcement

Hulu nailed this announcement email campaign. Another smart thing in this example, they mentioned a one-month free subscription, that can increase the click rate.

Also, I’m sure that Game Of Thrones fans got hooked by this email.

9. Apple – New product launch announcement emails

Frankly, I am an admirer of Apple’s announcement email campaigns. And I have multiple examples that support my opinion. Let’s check it out.

For Apple Watch Series 4 product launch emails example:

Surprises me that Apple still isn’t using bulletproof buttons (that “Buy” button is just an image), but the rest of this email is beautiful. I dig the two-column layout below the masthead image.

For their Mac computer announcement campaign, here is the email they have sent:

With such a powerful title and sharp design, it is too hard to keep your eyes away from it.

However, for MacBook product launch email, they have sent a brighter product announcement email.

Beautiful photography and a lot of confidence and mystery can really motivate a click through. This email does just that.

Now you get my point why I admire the designs of the Apple announcement email templates.

In collaboration with Apple, let’s see another example from Nike.

10. Nike – Introducing Apple Nike+

Similarly to Apple, Nike has used a one column layout in their product launch email, displaying stunning product images.

Notice the simplicity in terms of colors. Use your brand colors for a consistent message.

11. Canva – Promoting early access for Canva for work

Announcing the new Canva for Work, they did offer in the following email example an early access registration for their subscribers.

The email design does match perfectly with their website too. I like how they emphasize their visual identity.

12. Trello – Introducing the new Trello gallery

This is a beauty! Short content, they did use emojis in this email, alongside beautiful illustrations and gradients.

13. Youtube – Olympic Winter Games coming to Youtube email

For the occasion of the Winter Olympics, Youtube announced a live coverage on YouTube TV.

14. Alit – Presenting new product

Alit created this product launch campaign for their new Rosé wine.

The design is striking and simple, with tasteful use of animation. The message is brief and compelling. And the call to action is strong.

15. Boosted – Upcoming product teaser email

I think I easily fall for black emails. Mostly because they are a rarity.

A teaser email to get you excited about what is to come, with a smart sneak peek of the skateboard at the background.

16. The Black Tux – Revealing new partnership

This email was sent to announce our partnership to enter Nordstrom locations nationwide.

“With our product being solely online, we wanted to do a gif that represented brick-and-mortar.”

What better way than a neon sign.

The announcement email template layout in this example is fairly unique, especially the hierarchy. Performance-wise, it was our most clicked email blast of all-time.

17. Chick-Fil-A – Introducing the new Chick-Fil-A experience

The first time that a food-related email catches my attention. Maybe it is extensive use of red throughout, the icon of the man rolling out the carpet, and the mystery of the copy.

Or might be the countdown below that triggered my sense of urgency.

Still, all great launch email elements.

18. Framer – Introducing the new design platform

A minimalist design introducing the new Framer, along accompanied with a tagline. I got to give credits for how clear the call to action button is.

19. Spotify – Mobile app updates announcement email

Surprising your users is a great way to get users committed to trying out your new platform.

Spotify invited their users to check out the refreshed app in the following announcement email example.

20. Loupe conference – Event date announcement email

Announcing Loupe, a new design conference, Framer sent the following event launch email example.

The title is not ‘salesy’, with a call to action to save to “Get on the list” not to book a ticket. It sounds a little VIP email.

21. Macaw – Website announcement email

Macaw, the code-savvy web designing tool,  used the creative design of the image in their software launch announcement email.

22. Usabilla – New feature announcement email

Short and sweet new feature announcement email template example from Usabilla. They used a simple designed video explaining the new feature.

23. Casper – Product release announcement

Using a GIF is always a great idea to make your email stand out.

I think humans do count cheaps to fall asleep, while dogs count squirrels.

By the end, the funny side of this announcement email makes it easier to digest.

24. Grammarly – New feature announcement

Personally, I have been waiting for this announcement email from Grammarly.

They used a warm blue email, with a minimalist design to announce that they now integrate with Google Docs.

They did include two call-to-action buttons, the white one for those who already using Grammarly, and the blue one to invite subscribers to install the Chrome extension and start using it.

25. Webflow – Video-centric announcement email

Webflow does it again with this carefully designed video-centric email. You really can’t miss that huge “play me” button daring at you to click it. Even the whole color scheme funnels your eyes straight towards playing the video. Quite nicely done.

26. REI – New website release email

REI sent this new website announcement email. With an email design that matches perfectly with their refreshed website.

27. Proper Labs – New website/features announcement

ProperLabs’s inspiring new website announcement email template is a good example of how you can introduce a new website, brand, and features launch to your email subscribers.

28. Wonderbly – Book release email

For their new book release, Wonderbly created this cute book launch email template.

The tone of this email is interesting and entices the recipient to check the story. And it is demonstrated in the call to action button “Create your bear family”.

Bonus Tip: The Rule of Three

If this is your first time to read about the ‘Rule Of Three‘, trust me you are going to start seeing everywhere from now on.

Three is the smallest number needed to create a pattern – and that is the key to its power.

The simple patterns that can be created in groups of three make it ideal for marketing people and copywriters to communicate complicated concepts or ideas in a memorable and meaningful way.

To put simply, we humans tend to remember three points more than two or four or any other number.

Here are examples of brands using the rule of three:

  • Tesco: Every Little Helps.  
  • Nike: Just Do it.  
  • KFC: Finger Lickin’ Good  
  • McDonald’s: I’m Loving’ It  
  • Skittles: Taste The Rainbow  
  • Jaguar: Grace, Space, Pace  
  • MasterCard: Your Flexible Friend

How to put this into a product launch announcement? Won’t leave you hanging, here is an example from Apple.

Steve Jobs was the first one to implement this rule in marketing. And the rule is still implemented until today, successfully.

If you notice, Apple always presents its new devices in 3. Just like the new iPhone X. In the end, they appeared to be Xs, Xs Max & XR.

You can use this same rule in your email marketing by inserting three images of your product in your announcement email.

If you cannot place 3 images in a row or 3 items in one photo, then you should try at least to divide the text into 3 columns for better perception.

Besides your email content, you can also implement the same rule when writing your email subject lines. It would help increase your open rates.


I wish I could tell you that your new product will promote itself, but your product launch email is a huge part of what defines your upcoming business results and revenue.

With all the steps, email examples and subject lines we covered, now the ball is at your court to create a winner product launch email.

If you are launching products or features during this year, do not hesitate to send us your product launch email and we’ll add it to our list. You work can be an inspiration for us and others.

Want help creating the perfect email product launch campaign? Try Automizy for free and give your products a rocket-reach launch campaign.

Mor Mester

I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.

business travel arrangements
A congratulations letter
happy holiday letter
Sorry for your loss mother
letter to your crush
Company anniversary invitation letter
the reason why i love you so much
Because you are my life

Announcing a New Newsletter

newsletter announcement sample

If you are looking for a way to expand your marketing initiatives, consider a weekly or monthly newsletter. An effective communication tool, a newsletter allows you to regularly communicate with customers, while also enticing them to purchase more services. The key is to get as many customers as possible to regularly receive and read the newsletter. Entice customers to sign up to receive your newsletter with a well-planned announcement.

Step 1

Send out an email to your existing mailing list announcing the newsletter, and post the information on your website. Keep the email somewhat brief rather than going into a long explanation of why you are starting the newsletter. Use short sentences that are enticing and positive. For example, “We know that staying fit takes motivation, so we are going to send you three new fitness tips every week through our new newsletter.”

Step 2

Post the information about the new newsletter on your social media accounts, such as Facebook and Twitter. Include a link leading to the signup page. Provide a one-line enticing description, such as, “Free fitness tips every week through our newsletter!” The signup landing page can provide the reader with more details regarding the purpose and content of the newsletter.

Step 3

Tell people the type of content that they can expect to find in your newsletter. Providing content that is both interesting and informative can help to keep readers coming back issue after issue. If you are a personal trainer, for example, explain that each newsletter will contain three articles: one each on workout methods, nutrition and motivation.

Step 4

Offer special deals and discounts through your newsletter and include this information in the announcement. This might include a coupon for a certain percentage off a service or maybe a "buy one get one free" offer. Give customers a reason to sign up and read your newsletter on a regular basis.

Step 5

Explain where the newsletter can be found and the viewing options. Let your customers know if it is only available through electronic means, such as email or your website, or if you will be mailing a hard copy, as well. Make it easy for people to sign up for the newsletter through a link on the email or your website.

Step 6

Offer an incentive for people to sign up for the newsletter. Give customers a discount on their next purchase, a free download your ebook or a free promotional item for submitting their email address.

About the Author

Beth Rifkin has been writing health- and fitness-related articles since 2005. Her bylines include "Tennis Life," "Ms. Fitness," "Triathlon Magazine," "Inside Tennis" and others. She holds a Bachelor of Business Administration from Temple University.

Photo Credits

  • Comstock Images/Comstock/Getty Images

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These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. See the samples.

Newsletter and Website Launch Announcement

newsletter announcement sample

In search of some fresh, creative internal newsletter ideas? You’ve come to the right place. We’ve rounded up some fun employee newsletter ideas, examples, and best practices to help you take your company newsletter to the next level. 

Coming up with epic internal newsletter content ideas can be tough. In the past, you probably Googled “internal newsletter ideas” or the “7 creative ideas for your employee newsletter,” in hopes of finding something that sticks. 

We’re confident that by the end of this blog post, you’ll know exactlywhat makes a good employee newsletter. 

How to create company newsletters for employees


The employee newsletter is a great piece of content for getting everyone on the same page. They should be exciting, given that a message is 5 times more likely to be seen in email than via Facebook. Email has also been proven to convert at a higher rate (about 66%) when compared to social, direct mail, and other channels.

Those numbers might seem crazy, but writing an employee email newsletter doesn’t have to be hard. It starts with having the right employee newsletter ideas in mind, and then having a plan to execute on those ideas.  

How to Have the Best Employee Newsletter Content:  

  • When writing the employee newsletter, address it to a friend.
  • Get personal with your pronouns; use I, we and you.
  • Explain in clear terms what’s happening, why and how it affects employees.
  • When editing your employee newsletter, cut out redundant words.
  • Write one-line paragraphs.
  • Don’t be afraid to start sentences with and, but and because.

How to Get Employees to Read Your Internal Newsletter:

  1. Always provide value to your employees.  

Promote employee engagement with your internal newsletter by giving your employees information that matters to them. The employee newsletter is your opportunity to take important company and employee news, and tie a bow around it. 

Not sure where to start when it comes to employee newsletter topic ideas? 

  • Include business updates
  • Share employee news
  • Report industry trends
  • Provide links to the latest company blog posts
  • Announce upcoming events
  • Promote new customer stories or case studies 

In this newsletter template example, the theme is consistent, the email copy is brief, and readers have the option to explore further if they wish. 

Key takeaway: If you want to use the employee newsletter to increase employee engagement, get right to the point and provide only the most relevant information.

2. Engage employees with compelling copy.  

Today’s employees arereceiving 88 emails a day, so it’s key that your internal newsletter gets – and keeps – employee attention. It doesn’t have to be verbose to be informative; just include what’s important for your employees to know. 80% of readers are skimming email communications. Shorter sentences with simple, accessible language are your best bet. 

The Skimmis a daily newsletter that utilizes short paragraphs that pack a punch. They’re written in a way that has their audiences hooked and makes them feel like industry experts by the end. If that’s not enough to impress you, note that their newsletter has a 40% open rate.


Key takeaway: Delivering company information to employees doesn’t have to be boring. Aim to have them look forward to getting the monthly newsletter land in their mailbox.

How to create company newsletters for employees


3. Number your internal newsletter sections.

Another tactic to try with your employee newsletter layout is either visually numbering each section, or using a certain amount of sections every month for consistency. Between three and five sections seems to be the sweet spot for consumption. 

Airbnb puts out a newsletter with five sections, and just a brief blurb covering each topic . If readers want to know more, they can click into each individual page. This is a good cheat for an employee newsletter, especially if what you’re sharing calls for something more long-form.


Key takeaway: Numbering employee newsletter sections sets expectations for readers in terms of how long it’ll take for them to consume content.

4. Have a clear call to action (CTA) for each section…

… and make these mutually beneficial whenever possible. To understand what’s working for your employees (and what they want to see less of), you have to make employee feedback a priority. Some members of the group will provide feedback without expecting anything in return, but most need an incentive. Get clever withcontests or giveawaysin your employee newsletter, especially if you’re asking to do more than just read what you’ve put in front of them.

Key takeaway: Employees like to know the “why” behind what they’re being asked to look at. Call to actions sum up the point of the information given, and allow them to be involved directly. 

Measure my company newsletter

5. Use hand-drawn icons, handwritten fonts, or bold fonts to emphasize key ideas.  

Put your “money content” like case studies, customer testimonials, company information, and new product information at the top of the newsletter. Think about your recipients and give them things in order of importance. This is especially for reaching your internal newsletter skimmers. Playing with fonts and images only ups your chances of catching employee attention.

Loeffler Randalluses a handwritten font and arrow to draw attention to their new location. Aside from the title, this draws the eye in immediately.  

Key takeaway: Make sure employee eyes get caught on the most important information. Variety in text will lower the chances of newsletter skimming.

Learn how to create attention-grabbing employee newsletters!

6. Don’t shy away from a brief internal newsletter.

As a follow-up to #5, remember that you can still be thorough with something that’s just a few sections long. Don’t beef the information on the page for the sake of taking up more space. Employees will appreciate you getting to the point, especially when theaverage employee spends 13 working hours a week in their company inbox. Keep the employee newsletter clean and minimal, like this example from The New York Times. 

Bonus tip: Don’t be afraid to use contractions in your sentences. It makes your newsletter writing more conversational.

Key takeaway: Engaged employees don’t want to be thrown too off track from what they’re working on. Respect their time by giving them an employee newsletter that is quick to read and easy to understand. 

There’s no time like the present to start testing your corporate newsletter.

7. Use list infographics to get everything read. 

If it fits your context, don’t shy away from the chance to use a strong infographic. If your recipients open an employee newsletter chock-full of text, they’re going to either skim it or exit out of it because it seems overwhelming. An infographic that lists the topics covered with only necessary text with it can prevent this, and improve your employee engagement numbers. 

Visually offer videos, infographics, reports, presentations and more. Below is an example for an animated holiday employee newsletter, perfect for rounding up company events and milestones at the end of the year. 

Key takeaway: A lot of words on the page can be overwhelming – especially to a busy employee. Visuals and lists make employee newsletters easier to get through, and appear more brief than they actually are.

8. Have a key takeaways section for your employee newsletter. 

This is another tried-and-true way to catch your employee newsletter skimmers. If they’re the type to go right to the bottom of the page, it helps to hit them with a bulleted list summarizing the most important points made in the company newsletter. This is your insurance policy on getting the intended information across to your employees.

Although data-centric, this newsletter template example makes it very easy for the reader to absorb and understand the information in front of them. If the recipient is not interested in looking at the numbers, they can just go right to the overview section to get the bigger picture. 

Key takeaway (literally): Even if you do everything right, you’ll still get skimmers looking for the most important points of the employee newsletter. Give the people what they want. 

If you have some employee newsletter ideas floating around in your head, test it out with one of our experts.

9. Make employees the stars of their own show.

The employee newsletter is made by employees, for employees, so treat them as the target persona. As you start to gather content and plan out the internal newsletter design, put yourself in the shoes of your fellow employees. This is great for company culture. 

How to increase employee engagement from your newsletter:

  • What would make you keep reading?
  • What would you want to know more about at [INSERT COMPANY NAME]?
  • What would be a complete waste of your time?

Mention any recent milestones or accomplishments, especially if they’re more personal (like retirements, marriages, and pregnancies). Seeing content like this encourages employees to share with you, and  make them feel that their personal life is just as important as the work they do. 

Key takeaway: The main goal of an employee newsletter is to keep your team members in the loop. Although it’s important to inform them about the business, no company exists without its people. Give them the spotlight. 

How to create company newsletters for employees


10. Have fun with your company newsletter. 

The employee newsletter doesn’t just have to be company-focused. Inject your own interests and personality by sharing things that you love that you might talk to employees about in a regular conversations. Include monthly book recommendations (and maybe start a book club in the process), seasonal recipes (especially in months with major holidays), motivational quotes, or fun facts.

In this example of a follow-up email, Fab apologized for an earlier mishap with cute animal photos and puns. For the reader, this becomes the focus, rather than the mistake made in the first place. They also included and offer and a subtle CTA around shopping. 

When it comes to your employee newsletter, you can use this as an opportunity to offer a small gift (like a $5 gift card). 

Create fun employee newsletters with ContactMonkey


How to Amp Up Employee Engagement 

Keep in mind that for internal communications professionals, the employee newsletter is your most direct line of communication with your employees.

As with all communications, the best employee newsletters are relevant, entertaining and interactive. While the dissemination of company information is an important task, if you don’t remember to be engaging, employees will lose interest. 

Employee newsletters can also feature various forms of multimedia and enable you to monitor email performance and track how your audience responds.

Are you looking to gather employee feedback on the last Town Hall? Or looking for ideas for the next company outing? Then lead to surveys and comments, and use some sort of incentive to increase response rates. 

As mentioned in Idea #9, it’s important to put yourself in the position of your fellow employees when experimenting withinternal newsletter content and ideas. Getting feedback from employees is a simple way to make changes to the company newsletter.

How to Gather Employee Feedback 

If you’re using ContactMonkey to create, send and track your internal communications, you can gather feedback anonymously, and pair questions with some emoji reactions that make it more interactive. 

For a company newsletter, there is no better data than employees giving you direct feedback on any internal email you send out. With ContactMonkey, you can add emoji reactions and pulse surveys to your corporate newsletters and find out exactly what is engaging employees the most.

Start gathering feedback from my employee newsletter


How Can You Gauge Employee Sentiment to Improve the Company Newsletter? 

Use social reactions to measure satisfaction on a scale. 

With social reactions, your internal comms team can constantly gather feedback in one click. Give your employees the ability to react to any content you send them by adding emoji reaction icons to your employee newsletter designs. On social media, Facebook and LinkedIn are making use of multiple reaction functions.

Pulse surveys provide answers to specific questions with comments. 

Pulse surveys will help you collect employee feedback in a matter of seconds. Whether you want to find out “what they think of the new CEO” or “if they enjoyed the summer party,” you can simply add pulse surveys to your newsletter templates with ContactMonkey’s email template builder.

You’ll be able to see all of the responses live in real time on your ContactMonkey dashboard.

You can also personalize the subject line and body of your employee emails. Employees also have the option to go one step further and leave written comments. The anonymity can be enough to noticeably increase employee engagement.

How Can You Improve Your Subject Lines?

  • Attempt to ignite curiosity or urgency.
  • Inspire emotion.
  • Aim to create human intimacy.

What Can You Ask Your Employees To Get Honest Feedback On the Internal Newsletter?

  • What do you love about [INSERT COMPANY NAME]’s newsletter?
  • What is our internal newsletter missing?
  • What would you like us to start doing, or do more of in the employee newsletter?
  • What have you seen in other newsletters that works well?


    Start gathering employee feedback from my employee newsletters

Employee Newsletter Best Practices

  1. Always personalize the subject line and body of your email. Read our tips and tricks on catchy subject lines for your internal newsletter. 
  2. Segment your employee distribution lists according to department, country or region and create targeted content that caters to each distribution list.
  3. Use ContactMonkey to ensure your employee newsletters are responsiveand look great across all mobile devices and desktops. 
  4. Feature employees in all communications to boost employee engagement.
  5. Usepulse surveys, employee comments, and social reactions within your employee newsletters to facilitate two-way employee communication.

Don’t just take our word for it! See what internal communicators who are already tracking their internal email communications think: 

“Tracking for us feels like a necessity. I should know how many people are opening, clicking, and reacting to my emails. It ultimately ends up informing long-term planning. The tool has also helped me figure out which subject lines catch our team’s attention.” 

– Ashley Allen, Director, Strategic Communications & Operations, Cimpress

In Summary: The 10 Commandments for Creating the Best Employee Newsletters

  • Thou shalt check your employee newsletter to ensure responsiveness across devices.
  • Thou shalt focus on your audience’s needs. What do they want to see?
  • Thou shalt use the power of visuals to craft a good company newsletter.
  • Thou shalt always personalize the subject line & body of your company newsletter.
  • Thou shalt create targeted content for your various employee distribution lists.
  • Thou shalt communicate in a human voice.
  • Thou shalt utilize concise subject lines.
  • Thou shalt break some grammar rules (if it fits your company voice). 
  • Thou shalt avoid corporate jargon in your company newsletter.
  • When in doubt, thou shalt use the inverted pyramid formula (newsworthy to general).

Go forth and send out employee emails that you would want to have land in your inbox. Give employees the spotlight, keep it brief, ensure that you’re adding value, and have fun with it.

Other Employee Newsletter Resources 

The Importance of Responsive Emails in Outlook for Employee Communications

7 Hacks for Creating Engaging Internal Emails

Boost Employee Engagement During Holiday Season: 5 Tips 

32 Newsletter Content Ideas to Boost Employee Engagement 

14 Epic MailChimp Alternatives for Creating an Internal Newsletter for 2019 

Feeling inspired by this article? Ready to create your own employee newsletters? Find the best internal newsletter ideas to try? Take a tour of our email tracking tool, and take your company newsletters to the next level:

Start personalizing your employee newsletter



Filza is in charge of ContactMonkey’s content marketing initiatives and partnerships. She has written numerous articles and blogs on employee engagement, internal communications and email marketing. After working within journalism and advertising, Filza shifted her focus towards crafting unique narratives that help improve company culture. She's passionate about all forms of storytelling and its impact on the way an organization is perceived. Follow her on Twitter @FilzaNaveed.

WATCH THE VIDEO ON THEME: SchoolSpeak School Online Announcements and Newsletters

Welcome to our latest newsletter, the fourth this year, all of which we hope have helped Both examples below show strong statement introductions. The advantage to teasing an announcement or significant event is that it.

newsletter announcement sample
Written by Vikazahn
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