Writing a well-drafted letter of appreciation is one way to assure that our friends and acquaintances know that we appreciate the many ways in which they enrich .
Have you received an award or honor and want to write an appreciative letter? Have your employees, colleagues, teachers, family, or friends achieved an accomplishment? Has someone done a job well? Have you received financial contributions or scholarships and want to express your gratitude?
Here are some tips on how to write your appreciation letter in a thoughtful way.
Other reasons to write an appreciation letter:
Guidelines for writing appreciation letters:
State what you appreciate and briefly explain why. Do not add other news or information not related to the appreciative gesture. The message of appreciation should stand alone. Be brief, warm, and sincere. Postcards may be used for short notes. Personal notes should be handwritten. Business letters should be typed on letterhead stationary or memo paper. Helpful words you can use: Click on each word to get definitions and examples from WordNet 1.6 Vocabulary Helper.
Dear Dr. Emma Hour
I am very grateful for the numerous financial contributions you have made in support of my education. Without your help, I may never have been able to complete my studies. Your generosity and help have been an inspiration to me.
Again, thank you for your encouragement and financial support.
Your typed Name
To Mr. Mick E. Mouse,
We would like to express our appreciation for your remarkable service as a member of the Rodents for Education Club. The contributions you have made to our club over the past two years have been invaluable to us. We wish you much luck in your future endeavors.
Your typed Name
To Dr. Frank N. Stein,
I am applying to Oxford University's Graduate School of Bio-Engineering. I would appreciate it if you could write a letter of recommendation for me. Enclosed is a form that outlines what the recommendation should include, my resume, and a self-addressed stamped envelope in which to send your recommendation.
I appreciate you taking the time to do this for me. If for some reason you are unable to complete the recommendation for me, please let me know via email ([email protected]) or phone.
Your typed Name
Reply to a Sympathy Card
Dear Ms. Angela Cloud,
Thank you so much for your lovely card. I appreciate your thoughtfulness at this time of sadness in my life. I will contact you again once things change for the better.
Your typed Name
Sourced by Janel Muyesseroglu
Stuck on what to write in a thank you card? Express your gratitude with these thank you messages and ideas from Hallmark card writers.
Start the letter with "Dear" for the greeting.
Explain why you are expressing your thanks. For example, write "Dear Sally, I couldn't resist the chance to say how much I have appreciated your support over the past few months."
Be specific about the impact the person had on you. Write something to the effect of "I don't know how I would have managed mealtimes without you while I was sick."
Add details. For example, write "The many dinners you delivered to my door just in time to arrive hot on the table meant that I was relieved not only of the cooking and cleaning, but also of the meal planning, which, as you know, can be a strain."
Expand, but not too much. You want to keep the letter personal, so refer to things the recipient has done for you, to experiences you've shared or to qualities that make the recipient special to you. Write "Your kindness, and especially your generosity, are overwhelming."
Write from the heart. Often our head stops our true feelings from making from our heart to the page. Pay attention to what your heart is saying, and let the words spill onto the page.
Stay honest. Words can take on a life of their own, and you can be tempted to exaggerate your feelings or the impact of the person's kindness. Keep it real in order to sound sincere.
Stay focused on the reason for the appreciation letter. Don't let your words ramble. The letter will have a far deeper effect if you keep the reason for the letter front and center.
Check your spelling and grammar. Little things count.
Send your letter promptly; otherwise, it can look as if the letter wasn't a pleasure to write, but rather a task to procrastinate.
Address your letter specifically to the intended recipient. Don't write "Smith Family" on the envelope, if your letter is to Sally Smith.
When doing business online, you can’t shake your customers’ hands and thank them to express your gratitude.
Yet, sending the perfect personalized appreciation email has the same impact as thanking your customers personally.
Sending appreciation email campaigns will help you increase your customers’ lifetime value.
So for whom you should express gratitude? What to include in the email? How to make it feel personal?
To help you craft winner appreciation emails, I’ll guide you through:
Let’s get started.
Customer appreciation emails are the emails you send to reward your most loyal customers.
Without a doubt, a business is nothing without its customers.
Expressing gratitude for having your clients and email subscribers will strengthen your customer relationship and catalyze their loyalty toward your brand.
Do you need to send appreciation letters? Absolutely.
If you walk into any store in your city and buy a product/service the clerk will eventually say “thank you”. Even if you just visit without buying anything, they’d still thank you for visiting.
Unlike the offline shopping experience where you can have your product onsite, buying product or services online has a certain amount of anxiety that comes with it.
For that sending appreciation emails to your customers gives them a sense of reassurance, and shows the human face of your brand.
Customers expect responses after subscribing or placing an order. By sending appreciation messages, you gain customers’ confidence.
Thank you letters are a great way to express your appreciation for your customers. There are tons of ways to say thank you.
When tailoring your thank you note, it is important to choose the phrase that fits the reason why you’re sending your email.
When writing your appreciation email, consider the following tips:
A customer appreciation email is a user-action based email. It means that appreciation letters are triggered by specific user action.
This way you send emails with the right content, reaching out the right person.
You do not show appreciation only to customers, you can automate appreciation emails to:
Here is how to send appreciation emails by using our email marketing automation tool, with a descriptive explanation.
Trigger different appreciation messages based on their actions on your website.
You can create personalized and automated campaigns that can get triggered when a contact:
You can set up a basic automated appreciation email to your customers.
It would consist of a one single thank-you message whenever a visitor places an order and becomes a customer.
It looks like the following example:
Here is another example for blog subscribers automated appreciationdrip campaign.
Whenever a new subscriber opts in for your blog newsletter a thank-you email is sent immediately to introduce your business and show appreciation for your subscribers.
Followed by 1 day wait period, subscribers receive their first blog newsletter, and right after a couple more days, another automated newsletter is sent.
With similar automated email sequences, you make sure that subscribers stay close to you. Starting from the moment they have subscribed and most interested in what you have to offer.
If you want to show appreciation to your customers on their birthday here is how to create an automated email campaign.
The trigger is the birth date of your contact.
Based on that trigger an email sent to wish your customer a happy birthday. It’s important to offer a small gift within the email, something like a discount, gift card, etc.
After the birthday email, insert a waiting period of 2 days to check if your customer clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
According to ActiveTrail, 82 percent of marketers reported an increase in open rates through email personalization.
Personalized emails have 29 percent higher unique open rates and generate 112 percent ROI.
Email subject line personalization could increase your email open rates.
Personalize your bulk email campaigns with Automizy’s subject lines custom fields.
Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.
Even though you might be sending the same customer appreciation email to a list of loyal customers. You can still make each email different and personalize it to each contact using personalization custom fields.
Click on “Personalization” in your text box and select the custom fields you want to add to your email content.
Send thank you emails to your customer after purchasing your product.
As used in the email example, you can ask your customers for a product review or referral in exchange for a reward.
Great layout and simple options for this email. Thanking every newsletter subscriber is among the best methods to show gratitude and welcome new email contacts.
Using an opportunity in an appreciation newsletter to offer discounts is a good idea to increase your sales.
Take a look at a sample appreciation letter for an employee who has done exceptional work in the project.
It has a formal tone but expresses gratitude and highlights the importance of the work done by the recipient.
“I don’t like gifts and rewards.” Said no customer ever.
EmailMonks took customer appreciation on Saint Patrick day to the next level using a gamified appreciation email template.
What could be more special than sharing the highlights of the relation between your business and your customers?
Harry’s created a video in which they included customer feedback highlights and shared it in this straightforward, clean video appreciation email with their most loyal customers.
Another method to show gratitude to your customers is to reach out to them on special occasions such as customers’ birthdays.
Potential customers trust reviews more than they trust businesses, so make sure to collect as many positive reviews as possible, and email is a great way to do this.
Take Tradegecko, for example. Their appreciation email is simple.
They thank the user for being a superstar customer and then ask for feedback. Notice how they make the user know how valued they are.
Amazon is known as the world’s most popular eCommerce website because of their reputation for taking care of their customers.
Well, they sent the following surprise gift card as a customer delight and appreciation.
Quite convinced, huh? Score your subject lines with the Subect Line Scorer in your blog articles too.
If you need some additional help, check out our free subject line tester tool which would help you decide on the best subject line to use based on data from over 1 million campaigns.
The tool also provides subject line templates you can use to increase your email open rates.
You can insert emoji symbols to your email subject lines with Automizy.
The value of a business is determined by its customers. And since your customers are the most valuable asset of your company, expressing gratitude and appreciation is a must-do to:
Strengthen your customers’ loyalty and drive more sales with the tips shared in this guide.
We would appreciate it if you send us your winning appreciation emails so we add it to our list 😊.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
Learn how to write an impressive Appreciation Letter or Thank You Letter in a professional setup. Here is the format and samples to help you.
It's always a good idea to write a letter of appreciation to express thanks and gratitude to someone who has provided help or assistance to you, whether this was during the course of a job search or simply in the daily course of your performance in the workplace.
It’s also a good idea to write personal letters or email messages showing your appreciation and thanks for those who have helped you in your personal life.
These letters aren’t difficult to write, and reviewing a sample letter of appreciation may make it even easier for you.
Throughout your career and job searches, you'll likely get a lot of help. Mentors and bosses will provide advice and strategy, while co-workers may help with projects and training. Others may freely step up to cover your work responsibilities in the event that you become ill or have to take an unanticipated leave of absence.
Many people will likely make introductions or connect you with jobs or contacts. In fact, there are endless opportunities to express your appreciation to all the people who've aided you.
Sending a letter of appreciation is a great way to reach out and make others aware of your gratitude for their help. It's a courteous gesture – and also helps increase the likelihood that people will lend you a hand again in the future.
A letter of appreciation does not have to be long. Sincerity is more meaningful than length. Begin the letter with a greeting, and then let the recipient know why you're writing.
For example, you might say: "Thank you for bringing me up to speed on the new accounting program," or "I just wanted to let you know how much I've appreciated your advice over the past two weeks as I deliberated over those two job offers."
Not sure what to write? Here are thank you quotes for a variety of circumstances that you can tailor for your own correspondence, and include in your letter or email.
Next, share more details about how much the recipient's help has meant to you. Thank them again before your closing sign-off.
Download the Word Template
123 Main Street
Anytown, CA 12345
September 1, 2018
Vice President, Customer Relations
123 Business Rd.
Business City, NY 54321
Dear Ms. Lee,
Thank you for taking the time to talk with me today. I sincerely appreciate the time you spent reviewing my career goals and recommending strategies for achieving them. Your advice was very helpful and gave me a new perspective on available opportunities.
I especially appreciate your offer to connect me to others in your network. I plan on following up with the contacts you emailed me right away. I will also use the online networking resources you recommended to further my job search.
Any additional suggestions you may have would be welcome. I'll update you as my search progresses.
Again, thank you so much for your help. I greatly appreciate the assistance you have provided me.
Avery Jones (signature hard copy letter)
If you’re sending an email message, the subject line of the message can simply say thank you, like this:
The email message should include everything in the example above from the salutation downwards.
Here are more examples of appreciation letters and notes that you can use as a starting point for your own correspondence:
Thank you and appreciation letters are so important in all aspects of your career. Review how to write a thank-you letter, including who you should thank, what to write, and when to write an employment-related thank-you letter.
If you need information on other types of letters, you may find these letter samples to be helpful. The examples include cover letters, interview thank-you letters, follow-up letters, job acceptance & rejection letters, resignation letters, appreciation letters, business letters, and more great employment letter samples that will help you access all the employment-related correspondence you’ll need to write.
Your letter of appreciation can be as simple as a short thank-you email, but since email inboxes overflow, it might be even more meaningful to mail a handwritten letter or card.
Sending someone an appreciation letter is a great way to show thanks and to maintain strong relationships with people in your network. In an age of text messaging and “instant communications,” writing thank-you notes and business letters is becoming a lost art. Yet formal letter.