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Letter to new customers from business

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Letter to new customers from business
July 24, 2019 Anniversary Wishes No comments

Sample letters to welcome a new customer or client. Guide to Write Your Letter Please feel free to call me during business hours throughout the next week at.

Business Introduction Letter to New Clients

Many companies make the mistake of taking their new clients for granted preferring instead to place their attention with established clients. New clients are the lifeblood of a company, and a business introduction letter should convey this sentiment.

Welcoming a New Business Client

Gaining a new business client is never easy but keeping them can be even harder. A business introduction letter to new clients needs to contain certain elements that create a good impression of the company. The business introduction letter should also convey how pleased the company is that the client has decided to conduct business with them. The letter should be polite, friendly, businesslike, and above all inspire confidence in the client towards the business.

When to Send the Business Introduction Letter

Starting off a client relationship with an introduction letter is a positive and proactive move. Many companies send the introduction letter to new clients with the first invoice; others will send it before the sale has taken place. Sending the introduction letter before the sale has concluded will give the business an opportunity to further promote its products and services. This can include any special offers available to the new client that may bring in more business.

The Intention of the Business Introduction Letter

The business introduction letter is both an expression of thanks and a welcome message. It should convey to the client that the business has their best interests at heart and is prepared and ready to fulfil all their business needs. The letter should be written in a manner that expresses a new but hopefully long business relationship. This simple letter is an open invitation to engage in a business relationship that should prove beneficial to both parties.

Making the New Client Aware of who you Are

Business introduction letters are the best way to make contact on a more personal level. They show that a salesperson or account manager has actually taken the time to contact the new client personally. Businesses can sometimes be seen as faceless entities but a good introduction letter can help to eliminate this. Business is competitive, and any extra effort will be usually be appreciated and recognised by a new client.

Business Introduction Letter Content

Included in every business letter to new clients should be the welcome and thank you to the new client, business account manager contact details, and any requested product information. If the business is sending the introduction letter after the sale then the invoice should be enclosed and stated in the letter. Any special offers, introductory offers or discounts should also be included in a paragraph in the letter. Statements of a long and happy business relationship should also be included.

Inspiring Confidence in the New Business Client

The tone of the business introduction letter should be optimistic and it should inspire confidence in the new client. Optimism can be conveyed by informing the client how delighted the business is to have them on board and that the business relationship is intended as long standing. Confidence in the business can be inspired by stating that the client should contact the business if there is any problem with the product or service, no matter how small. The business should make it known that the new client’s needs always come first.

Sample Business Introduction Letter to New Clients

Name of client
Company Name


Dear client’s name

Business Customer Account No:

We are delighted that you have chosen (company name) to fulfil your business needs. We are more than confident that you be will satisfied with the service we can provide.

Please find enclosed the requested product brochure and welcome pack as discussed in our telephone conversation on (date). Your business account manager will be (name) and can be reached during business hours on (telephone number). Your account number is detailed above and should be used in all correspondence.

As part of out introduction to new clients your first order entitles you to a 10% discount. Should your business needs change over time we will be more than happy to evaluate these changes to provide the best service that we can. In for any reason we do fall short of your expectations please do not hesitate to contact us.

We look forward to a long and happy business relationship, and I once again thank for choosing (company name) for your business needs.

Yours sincerely


Encl: product brochure and sample pack

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we are in toproperty management Service. we will provide service for NRI also. on behalf of the customer (NRI) we take care of the property in india and we will provide tenet for his property( flat, Villas & Commercial ). for that we will charging some property management fee ( service charges).So we want to introduction letter to new customers. for that i am looking for letter. could you forward me the letter to my mail address

ANAND - 31-Aug-19 @ 6:48 AM

I have need oile company introduce letters

ghouri - 23-Aug-17 @ 11:09 AM

I am very satisfy your service but i have need company introduction letters specially oil company

ghouri - 23-Aug-17 @ 11:06 AM

My father recently passed away and my brother and I are taking over his storage unit business.I would like to send a letter to his current clients informing them of address changes etc..Is there any additional information that should be included in the letter? Lastly, can anyone offer advice on how to construct the letter?

Perry - 18-Mar-13 @ 2:58 PM

It's always best, in my experience, that the letter comes from the main contact at the company, and that it also includes the mission statement of the firm, with a sentence or two about how they can make that work for the client. Include offers, buy all means, but only ones that suit the client, so they don't feel they're simply receiving a generic letter. The more personal it is, the better the future business relationship can be.

Graham - 2-Jul-12 @ 11:39 AM

Read the letter from Acquisio's CEO to all customers here about the next On a day-to-day, it's business as usual only now we have new.

Writing an Effective Business Letter

letter to new customers from business

Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.

Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude in turn encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.

Sample Small Business Thank You Letters

An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.

If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.

Thank You Letter to Show Customer Appreciation

Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.

Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.

Your customer thank you letter could look something like this:

Dear [insert name],

On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.

[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.

As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.

Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.

Best regards,

[Insert your name] [Insert your function]

Thank You Letter Expressing Employee Recognition

Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.

Dear [name of employee],

I would like to say thank you for all your hard work this year.

We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.

Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.

I look forward to working with you for many more years to come.

Thanks again.

Best regards,

[name] [title]

Festive Thank You Letter

The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.

If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.

Dear [name of recipient],

As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.

You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.

We consider you as a friend of [name of company] and extend our warmest wishes for good health and festive cheer.

It is people like you that have helped our business get where it is today.

I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.

Happy Holidays.

Best wishes

[name] [title]

Thank You Letter Acknowledging a Client Visit

The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.

For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.

Your thank you letter for client visitations could read something like this:

Dear [name of client],

On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].

We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.

We hope you got as much out of the meeting as we did.

I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.

Thank you and best wishes.

Kind regards,

[name] [title]

Thank You Letter Recognizing Excellent Customer Service

Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.

Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:

Dear [name of employee],

As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.

The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.

You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.

Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.

Best wishes,

[name] [title]

Photo via Shutterstock

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A Letter to Our Valued Customers: The Next Chapter in Our Story

letter to new customers from business

In the professional world, you will often need to write a business letter. From applying to a new job, to writing a thank you note, sending a note of apology, or sending a farewell email when you depart, there are many circumstances that will require an appropriately formatted letter.

How to Write a Business Letter

What should you include in a professional letter written for business purposes? A business letter is a formal document, with a set structure. As you can see from the examples in the links below, a business letter has a very defined format. A business letter includes contact information, a salutation, the body of the letter, a complimentary close, and a signature. 

There are rules for everything, from how wide the letter's margins should be to what size font to use.

  • In general, it's wise to keep the body of your business letter direct and brief.
  • Explain why you are writing in your first paragraph,
  • Provide more specifics in the next paragraph, and
  • Use your closing paragraph to reiterate your reason for writing
  • Thank the recipient for reading, and possibly mention follow-up plans

Below, you'll find a list of business letter examples for a variety of employment and business-related correspondence, as well as tips for how to write an appropriate and effective business letter. Use these samples as a starting point when you have to write your own letter.

Business Letter Example

This is a business letter example. Download the business letter template (compatible with Google Docs and Word Online) or see below for more examples.

Business Letter Example (Text Version)

Jennifer Wilson
7 Half Moon Drive
Bayberry Heights, Massachusetts 02630

November 14, 2018

Michelle Price
The Yarn Company
324 Central Ave
Bayberry Heights, Massachusetts 02630

Dear Ms. Price:

Thank you so much for taking the time to meet with me to discuss selling my handmade sweaters in your wonderful shop.

As I mentioned in our conversation, I’ve been a customer of your store since I used my third-grade allowance to buy my very first pair of knitting needles. I’m honored that you’d consider selling one of my original creations at The Yarn Company alongside your own work.

We discussed a trial consignment arrangement in which a portion of the sales would go to the store. This is more than agreeable to me.

Let me know how you want to proceed. I’m available most afternoons at 555-555-5555, or you can email me at, and I’ll respond to your message ASAP.

Thanks, and best,

Jennifer Wilson

Business Letter Template and Format

Business Letter Template
This template includes all the information that should be included in a business letter. There are examples of each section of the letter, and tips on how to choose a style for your correspondence.

Format for Writing a Business Letter
This letter format includes information on choosing an appropriate layout, font, salutation, spacing, closing, and signature for business correspondence.

Business Letter Examples Listed by Type

Appreciation Letters
Very often, feedback at work is dominated by the negative. If someone you work with closely does a great job, don't miss the opportunity to give praise and positive feedback. Sending a letter is a nice way to let employees, co-workers, colleagues, clients, and others know how much you appreciate them.

Business Thank You Letters
If someone does you a favor or helps you out in any way, always remember to send a thank you note. Browse this link for business thank you letter samples for a variety of business- and employment-related scenarios.

Candidate Rejection Letter
When you are in charge of hiring, you will need to inform job applicants when they do not receive the position. Here is an example of a candidate rejection letter to send to an individual who was not selected for a job.

Email Message Examples
While it's often nice to send a handwritten or printed out note in the mail, it's more common these days to email. Here you’ll find business- and employment-related email message examples.

Employee Letters
Review sample employee letters and letters for job applicants for employment including employee reference letters, job offer letters, appreciation and congratulation letters, and more letter examples.

Employment Verification Letter
Employment verification letters are often requested by landlords to confirm that a person is employed at a company. See information on what should be included in the letter and a sample employment verification letter.

Farewell Letters
Farewell message examples to let colleagues, clients, and your connections know that you are moving on. Sending a farewell letter is a good way to update people with new contact information so you can keep in touch in the future.

Inquiry Letters
Use inquiry letters to request meetings and to inquire about job opportunities that haven't been advertised. These letters are a way to get your foot in the door at a prospective employer who hasn't publicly listed available jobs.

Job Promotion Letter
A job promotion letter gives information on the promotion, including the employee's new title, salary, and the date the employee is transitioning into the new role.

New Employee Letter
Sample welcome letter to send to a new employee, as well as details on the information to include in this type of letter.

Reference Letters
See examples of reference letters, recommendation letters, personal references, professional references, character references, and academic references.

Referral Letters
Referral letter examples including letters and email messages requesting a referral, letters referring employees, a colleague, or an acquaintance for a job, and examples of referral cover letters and thank you letters.

Resignation Letters
If you are planning on quitting a job, review these resignation letter and email examples. They can be used in a variety of situations, including resigning with notice, resigning over email, and resigning effective immediately.

Retirement Letters
See letter examples for retirement announcements when you're retiring, and congratulation letters and emails for connections who have retired.

Welcome Back Letters
Examples of welcome back letters for new employees and employees returning to work after a leave.

Microsoft Word Letter Templates
When you need to write an employment letter, it can be helpful to start from a template. Microsoft Word templates are available for resumes, cover letters, resignation letters, reference letters, and interview letters.

Learn how to write effective thank you letters to your customers that will show They spend time and resources supporting your business, and they deserve If you're communicating with a new customer or an employer, add.

9+ Client Letters

letter to new customers from business

To: [email protected]

From: [email protected]

SUBJECT: Business to Customer Introduction Letter.

Dear Mr./Ms/Mrs.______(Name of the recipient)

Allow me to introduce myself, I am John Price, and I would like to introduce to you ou motorcar company, AutoWorld Limited. We will take care of your car needs especially the latest line of four-wheel automobiles available in the market.

At Autoworld Limited, offer various services, from sales down to the repair of automobiles as well as we also purchase second-hand cars. when you visit us, we will have our freindly staff help you find the car that suits your requirements. We are affiliated with many banks to provide you a hassle free transaction. Thwy will help you avail the car loan within a couple of days. 

We hope that you will get the chance to visit us and of course, buy you latest four-wheel automobile from us. Looking forward to more production deals with you.

Thanking You,

(Name of the sender)
(Name of the Company.)

You can promote your products through this welcome letter that you will write to your customer. It's an excellent opportunity to promote your business and build.

letter to new customers from business
Written by Arashitaur
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