All Messages

Letters to customers about new product

  1. Home
  2. Wedding Anniversary Wishes
  3. Letters to customers about new product
Letters to customers about new product
May 19, 2019 Wedding Anniversary Wishes 4 comments

The main intent of the new product sales letter is of course to make customers aware of a new addition to the already established range of products. This could .

Sent out any sales letters/emails lately? Sales letters can be extremely powerful; marketing studies show that sales letters outperform other direct mail formats such as brochures and postcards. But before you get to see how effective sales letters are, you have to write one. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service.

See the sample sales letter to customers of the fictional GreenClean company at the bottom of this article for an example of exactly how this template works and then use it to craft your own winning sales letter.

How to Write a Sales Letter

The headline of the sales letter needs to get the reader’s attention. Its job is to make the reader want to know more (and actually read the rest). The secret? Make sure the headline makes a specific promise that relates to your prospects’ needs or interests. If, for instance, you offer domestic cleaning services, don’t use a headline such as “Want Cleaning Services?” in your letter. Instead use something such as, “Your Whole House Sparkling Clean – We Do It for You so You Don’t Have to!”

As the headline is so important, brainstorm several and pick the best. Place the headline before the salutation in your letter.

O Is for Offer

Now we’re into the body of the sales letter. You need to tell your prospective customers what you’re offering them first. The trick is that you have to make them want your product or service. So think like a prospective customer or client when you’re writing this section of your letter and answer the question “What’s in it for me?” In other words, what are the benefits to the customer of making this purchase?

For instance, “For less than $150 you can have your entire home clean and sparkling, without enduring the nasty stink of chemical cleaners.” There's a clear customer benefit!

Don’t be afraid to expand on the benefits of your product or service. People who are interested will read the details. (You can bet that I would have a lot more to say about the benefits of having a home professionally cleaned if I was writing this sample sales letter!) Use bullet points or arrows where appropriate to make your sales letter easier to read.

And remember that the letter does not have to be limited to a single page. You can send out an eight page sales letter if you want. (What’s the best length? That will depend on your target market and your product or service. Many businesses that use sales letters find that longer ones are more effective. If this is your first, it's probably best not to go over three pages.)

P Is for Proof

Another thing you need to do in the body of the sales letter is assure your readers that they will be satisfied with their purchase. Testimonials (statements of satisfaction from past customers) are an excellent way of doing this. (See 10 Ways to Grow Positive Word of Mouth.) Or offer your reader a “fail-safe” such as a money-back guarantee or entice them with a free trial offer.

P Is for Persuade to Action

The most important thing that you need to do in the body of your sales letter, of course, is persuade the reader to act. First, be sure you come right out and say what you want the reader of your letter to do, whether it’s to call you or come into your store. Second, make it easy for your customer to act. Set a deadline for the expiration of your offer, throw in a free gift, or, if it’s appropriate, make a moral plea.

P Is for P.S. (Postscript)

You’ve asked your reader once. Hopefully he’s thinking about it. Add a P.S. to your sales letter to light a fire under your customer and get him to actright now. Use a carrot such as throwing in an additional bonus (such as, “If you act right now, you’ll also receive….), or a stick, such as reminding the customer that quantities are limited, or that the price will only be as stated in the offer for a certain period of time (set a date).

Sample Sales Letter to Customers

GreenClean Gets Your House Sparkling Clean and Helps the Environment
**Your Business Logo Here**

Sandra Smith
555 Weston Way
FLA, 33505

For as little as $150 you can have your entire home clean and sparkling, without enduring the nasty odor of chemical cleaners. We care about the environment and use only state-of-the-art green cleaning methods to ensure that you and your family are not exposed to any harmful or allergy-causing cleaning products. You'll love what we do because:

  • All our cleaning products are completely non-toxic - safe for children and pets!
  • We leave surfaces clean, sparkling and hygienic.
  • Our staff are bonded and fully insured. 
  • We offer senior discounts to those aged 65 and over.

Satisfaction is guaranteed - if you are not happy with the service we promise to make it right. As one of our customers says; "GreenClean does a top notch cleaning job for a reasonable price."

Another of our customers says, "I can't believe they get things so clean and sparkling without the use of toxic chemical cleaners!"

Call us at 250-342-8923 or email us at for a free estimate. Get your house cleaned and do your part to help the environment!

James Hallom
GreenClean Inc.

P.S.  We are offering a 10% discount for first time users of our service until the end of the year.

Looking for more ways to reach your customers? See also:

Customer Name. Sub: Sales Letter Dear customer, I am. New (Product/Parts type) are equipped with variable valve technology too, which results in less.

Dear Customer (a Letter from Your Product Managers)

letters to customers about new product

Sample Letter #1


Original Motion Picture Soundtrack now available!

We are pleased to announce to the friends and supporters of Main Street Movie Company the release of the Kansas soundtrack. This CD is no ordinary soundtrack. On the disk there are roughly 20 cuts of breathtaking music from the film as well as about 20 clips of dialog from the film itself. We hope you will enjoy this unique way of experiencing the film.

This CD will initially be available exclusively online, and will only be released in stores depending on online sales--so we ask that you spread the word among your friends and family by forwarding this email. Thanks to all of you. We hope you enjoy this unique soundtrack!

Sample Letter #2


I want the name "Doe Product" to be synonymous in your mind with quality. More than synonymous--I want them to be one and the same. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product."


We are a leader. We work with leaders. And our long history of innovation and support keep you ahead of the curve on (list two primary product attributes). But we want you to think of our customer service on the same level as our technology.

It is my pleasure to introduce the new version of "Doe Product." It's focused on the customer, listening to his or her issues and challenges, and finally meeting those challenges with products, services, and resources unmatched in quality and functionality.

The NEW Doe Product is the most powerful we have ever built.

* (list 3-5 one sentence bullet points)

And that's just the beginning. Take a moment to discover the new Doe Product. And then visit our new website to see how we've changed. We are committed to your satisfaction and welcome your feedback. We'll do all we can to make your Doe Product experience positive.

As always, thank you for choosing Doe.

Sample Letter #3


I just wanted to let you know that I have started a business of my own and am looking for people who are personable, open-minded, hard-working, and who are looking to make extra income or perhaps make a career change.

Do you know anyone like that?

My new business is selling a product line of nutritional products that help you by:

*(list prominent features)

If you know anyone, or are interested yourself, please let me know.

Sample Letter #4


Doe Sports Shop, your exclusive source for high tech camping equipment, announces the latest in high country hiking boots. The new lightweight, waterproof boots with special ankle supports are available now at special introductory prices.

Designed for rugged terrain and wet conditions, the new boots are proving to be a hiker's dream come true. "You have to wear them to appreciate what a difference they can make," says John Doe, who recently returned from a 10-day hike in the Uinta Mountains.

The boots are available only at the Sports Shop. Drop in and see what they can do for you on your next outing.

Sample Letter #5


Finally, a stain remover that removes stains! We have all purchased that other kind--the one that promises but does not deliver. Now try "Unbelievable," the stain remover that actually works. You will understand where it got its name the first time you wipe away day-old spaghetti sauce from your light green upholstery.

Ask your grocer for "Unbelievable" or call 555-5555.

Sample Letter #6


Doe Cycle Performance proudly announces the addition of a full-service machine shop. Now we can provide all phases of motorcycle maintenance and performance modification in house!

Our state-of-the-art machine tools, combined with our years of experience in street and track performance applications, make us Springfield's premier motorcycle shop. Call us at 555-5555 for ALL your motorcycle maintenance and modification needs, from mild to wild!

Sample Letter #7


Doe Office Supply is pleased to announce that our services will now include free delivery on orders of $75 or more. Orders received by 2:00 p.m. will be delivered the same business day; later orders will be delivered the next morning. Call 555-5555 to place an order from our catalog. The supplies you need are just a phone call away!

Sample Letter #8


Doe Cosmetics is pleased to announce a new line of organic lipsticks. These lipsticks have proven in clinical tests to soften lips and retain their natural colors well. Only vegetable oils, herbs, and other natural ingredients are used in this product. The colors are up-to-date and attractive and we are confident that these lipsticks will appeal to women of all ages. Please contact our sales representative for samples.

Related Articles

Related Resources

Guide to Write This Letter ❯
my love so good my love is just for you
Spacing when writing a letter
get well letter to a friend
Example of letter head
wedding day wishes words
Role change letter format
modelo carta condolencias por fallecimiento
How to write a effective email

Price Increase Announcement Letter Sample

letters to customers about new product

Companies always try to find new ways to attract new customers while, at the same time, try to do what they can to keep their current ones. So, when they think that they finally found something that will help them achieve that, then naturally they would want to announce it to their customers. You may also see Letter Samples.

This is why companies write letters that announce their new products so that the people they send it to will know what it is, how much it costs, and what it does. This article is going to focus on how you are going to go about writing this type of letter for yourself.

New Product Announcing Letter Template


File Format

  • Google Docs
  • MS Word
  • Pages

Size: A4, US


How to write a new product announcement

Writing this type of letter is not as easy as one would assume. If you think that just describing the new product you have and sending it out to different people will help you get customers, then we are sorry to say that it will not happen that way unless you have the right elements. You have to make sure that your new product announcement is not only well-written, but it also caters to your business’ target audience. So, here are the things that you have to do in order to create a proper letter which announces a new product:

Identify your audience

If you do not know who your target audience is, then you will not be able to create the announcement for your new product. Think about it like this; you will not exactly be able to sell a heater to customers who are already living in a tropical country now, would you? The audience will dictate the tone, content, and language of the announcement. By tailoring your announcement to a specific audience, not only will you be able to make sure that the word gets out, but you are also making sure that the word gets out to the people you want. You have to make sure this happens so that those who might need your new product will learn that you are actually selling it in stores.

Get to the point

Make sure that you go straight to the point and immediately tell the reader that your business has a new product for sale. Do not try to be fancy and attempt to hook them into buying something before they even know you are making a sales pitch because it probably will not work. Just go for the simple route and state what you have to offer to your customers and why the customers should definitely get one.

Describe the product

Write a great description of the product’s main features. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Think of it like a sales promotion where you do not give away too much, but just enough to get possible and existing customers to actually want to buy it and try it out for themselves.

Call to action

This is something that you definitely want to do as you want people to go out and buy your new product as soon as you announce it. You can go for the subtle route along the lines of, “Be the first to own this one-of-a-kind item!” or you can go for one that will attract customers by putting up promotions or special sales to those who are the first 100 to buy the product. You have identified your audience and you have shown them why the product is appealing and that they should acquire it as soon as they get the chance.

If done right, the call to action will inspire them to go out and buy your product, making for a successful new product announcement. You have to remember to include how, when, and where they may be able to purchase the new product. Otherwise, there would be no point to you announcing the new product if your customers will not even know how they will be able to get their hands on it.

Every business knows that customers are the lifeblood of their success. So, creating new products that will increase customer satisfaction is what will help ensure that they keep old customers and gain new ones. This means that announcing these new products is essential to making sure that customers are aware of what a business has to offer. So, be sure that whenever you write a letter for your new product, you do so in a professional manner and follow the steps above to help you.

You may also like

  • 14+ Best PHP Template Engines to Design your PHP Web Project ...

  • 21+ Stock Certificate Templates - Free Sample, Example Format ...

  • 80+ Free Logo Design - PSD, Vector EPS Format Free & Premium ...

  • 36+ Venn Diagram Templatees | Free ...

  • Trip Itinerary Template - 20+ Free Word, Excel Documents ...

  • 17+ Free Certificate Templates - Participation, Completion ...

  • Donation Letter Template - 25+ Free Word, PDF Documents Free ...

  • 29+ Remarkable HTML & CSS Login Form Templates Download ...

  • 10+ College Resume Templates – Free Samples, Examples ...

  • 18+ Music PHP Themes & Templates

  • 10+ Facebook Ad Templates - Business, Discount Sale, Motivation ...

  • CV Template - 20+ Free Word, PDF Documents Download Free ...

We take a look at how to put together a great customer service letter, giving examples to bring best practice to life. The Four-Part Approach.

Introduction - New Product/Service to Customers

letters to customers about new product


Part 1

Formatting the Business Letter

  1. 1

    Use a professional letterhead. The business letter will be a representation of your company. So it should look distinct and high quality. It should also bear your company’s logo or brand.[1]
    • You can create a letterhead using predesigned color letterhead templates in Microsoft word. Be sure to use your existing logo or brand in the letterhead.
  2. 2

    Open a word processing program. You should always type up a business letter on a computer.
    • Create a new document and set up 1 inch margins for the document.[2]
    • Use a serif font such as Times New Roman, Georgia or Ariel. Be sure to use a font size that is no larger than 12 points, but no smaller than 10 points. The letter should not be difficult to read because of font choice or font size.
    • Make sure the document is set to single spaced.
  3. 3

    Set up the block form. The block form is the most common format used for business letters. It is also the easiest to setup and follow. Each heading must be left aligned and there should be one space between each heading. Beginning from the top the bottom of the document, your business letter should have the following headings:[3]
    • Today’s date, or the date you are sending the letter. The date is important as it can be used for your records and the receiver’s records. As well, it may have legal use. So make sure it is accurate.
    • The sender’s address. This is your address, formatted in the standard address style. If your address already appears in your letterhead, you can skip this heading.
    • The inside address. This is the name and address of the person you are writing to. The use of Mr/Mrs is optional. So, for example, if you were writing to Nina Brown, you can leave the Ms/Miss off of her name if you are not sure what her marital status is.
    • The salutation. This could be “Dear Ms Brown” or “Dear Nina Brown”. If you are not sure who is going to be reading the letter, use “Dear Sir, or Dear Madam”.[4] You can also use “To Whom It May Concern”, but only as a last resort if you have no idea who your audience is.
    • The body of the letter. We will focus more on this in the next section of the article.
    • The closing of the letter, with a signature. This could be “Sincerely”, or “Kind Regards”.

Part 2

Writing the Business Letter

  1. 1

    Identify your audience. The tone of the letter should always remain professional, regardless of the audience. But you will likely adjust your language or word choice based on who you are writing to. If you are writing to the human resources department at another business, you may need to use more formal language. But if you are writing to a specific customer, you may use more informal or casual language.[5]
    • Identifying your audience also means you will avoid confusing your audience. Avoid using terminology your reader won't understand. A customer likely won't know the acronyms used for the space program at your company, for example, so avoid using them in the letter.
    • The number one rule of writing a good business letter is to be clear, concise, and courteous.
  2. 2

    State the purpose of the letter in the first line. Consider the purpose of the letter. Is it to let your customers know about your new location in a new part of town? Is it to remind a customer about an unpaid bill or outstanding balance? Or respond to a customer complaint? With this purpose in mind, craft a first line that lets the reader know right away what the letter will be about. Don’t be vague about the purpose of the letter. Cut to the chase.
    • Start by using “I” if you are stating your opinion as a business owner. Use “we” if you are writing on behalf of a company or organization.[6]
    • Focus on a direct statement such as: “We are writing to inform you” or “We are writing to request”. You can also use an “I” statement if you are writing as the owner of the business. Such as: “I am contacting you because” or “I recently heard about...and would like to know more about…”
    • For example, you (the business owner) are writing Nina Brown about an unpaid bill from last month. Begin the letter with: “I am contacting you because you have an outstanding balance on your account from March 2015.”
    • Or, you are an employee at a company and are writing in response to a customer complaint against the company’s space program. Begin the letter with: “We received your complaint about our Mars space program.”
    • You may be writing to inform the reader they won a contest, or they received a spot in a graduate program. Begin with a phrase like: “I am delighted to inform you…” Or “We are excited to inform you…”.
    • If you’re delivering bad news, begin with a phrase like: “We regret to inform you…”. Or, “After careful consideration, I have decided not to…”.[7]
  3. 3

    Use the active, rather than the passive, voice. We use the passive voice all the time in common speech. But the passive voice can make your writing seem dull or confusing. The active voice is much more effective in a business letter because it establishes a more assertive tone.[8]
    • An example of the passive voice might be: “What specific complaints can I address for you?” The subject of the sentence, the customer ("you"), appears at the end of the sentence, rather than at the beginning of the sentence.
    • An example of the active voice might be: “What can I do to address your complaints?” This version of the phrase, in the active voice, is much clearer and easier to understand for the reader.
    • The use of the passive voice can be a good way to get your message across without calling attention to an error or an unflattering point. But use it only in this instance. In general, the active voice is much more effective in business letters.[9]
  4. 4

    Refer to a previous event or a previous communication with the reader, if applicable. Maybe you contacted Nina Brown earlier last month with a warning about her unpaid bill. Or perhaps a customer expressed their frustration with the space program last month at a conference. If you have already been in touch with the reader, acknowledge this. It will remind the reader of your previous contact and make the business letter feel more immediate and important.[10]
    • Use a phrase like: “Per my previous letter about your unpaid bill…” or “Thank you for your payment in March." Or “It was very useful to hear about your issues with the space program at the conference in May.”
  5. 5

    Make a request or offer help. Establish a positive tone with the reader by making a polite request or offering help in the form of a working relationship.[11]
    • Say you are a business owner trying to get a customer to pay a bill. Use a phrase like: “I would appreciate your immediate attention in the matter of your unpaid bill.”
    • Say you are writing on behalf of your company. Use a phrase like: “We would like to set up a face to face meeting with you and our head of Human Resources.”
    • You should also offer to answer any questions or concerns the reader may have. Use a phrase like: “I would be happy to answer any questions or concerns you may have about your bill.” Or, “Would you like us to provide you with more details about the program?”
  6. 6

    Wrap up the letter. Include a call to action, on your part, or on the part of the reader. This could be a demand for payment by a certain date, or a note about setting up a formal meeting with the reader.[12]
    • Include a sentence about talking to the receiver of the letter in the future. “I look forward to seeing you at the budget meeting next week." Or “Looking forward to discussing this further with you during your visit to our headquarters.”[13]
    • Note any documents you have including with your letter. Add a phrase like “Please find enclosed your unpaid bill” or “You will find enclosed a copy of our space outreach program.”
    • End the letter with a closing phrase. Use “Sincerely” or “Sincerely yours” for clients or customers.
    • Use “Yours faithfully” for formal letters to individuals you do not know at all.
    • Only use “Regards” or “Best” if you are writing to someone you know well or have a working relationship with.
  7. 7

    Proofread the letter. All your careful formatting and writing will be for naught if the letter is full of spelling errors![14]
    • Look for any instances of the passive voice, and try to adjust the sentence to the active voice.
    • Notice any sentences that run long or are not clear and direct. In a business letter, less is usually more, so pare down the length of your sentences if possible.

Community Q&A

Add New Question
  • Question

    How do I write a letter to my customer about tax added in bills?

    Follow the structure of a formal letter to write to your customer about tax added in bills.

  • Question

    How do I write a refusal letter about a damaged laptop?

    Explain clearly, politely, and firmly the reasons you are refusing to fix or replace the damaged laptop. Thank them for their business and offer a number where they can reach you.

  • Question

    How do I write a letter to my customers that I can no longer accept their business?

    Write something like, "I'm sorry" first. Then say that because of circumstances, you can't accept their business anymore.

  • Question

    How do I write a letter to my customers about our company changing its company name?

    Say something like: "We're going to change the of our business name to ----------. This better reflects the direction our company is now taking and is also in recognition of our larger team able to provide you with the best possible service. Please find enclosed our new fridge magnet and calendar as gifts to help you to remember our new name. New name but the same wonderful attention to your needs. Bob the CEO."

  • Question

    How do I dissolve a relationship with a client?

    Simply write to them telling them why you want to dissolve the relationship and wish them the best.

  • Question

    How do I write to my customers notifying them of a single point of contact in my company?

    Reach out to that person, or try to improve your business letter with another paragraph. The more informative the better.

Ask a Question


  • When printing the letter, use 8 x 11 sized unlined paper. If you are mailing the letter, fold it into thirds and mail it in a standard envelope.[15]
WATCH THE VIDEO ON THEME: Sample Sales Letter To Potential Client

Announce a new product or service. Sample letter. Announcement letters to clients. Guide, letter example, grammar checker, 8000+ letter samples.

letters to customers about new product
Written by Jutaur
Write a comment