“Anchored with and inspired by the legacy of HBO's excellence and award- winning storytelling, the new service will be 'Maximized' with an.
What makes iPhone the most awaited and desired product of a year? We know there are smartphones that are not worse than the Apple’s products (the Apple developers, I beg your pardon), but nobody cares about their releases and updates.
It’s all about a proper product launch announcement.
Apple evokes anticipation and desire in prospects to buy and use their products. How? We’ll share the best announcement email examples and their subject lines by the world-famous brands. In this post, we’ll also reveal Apple’s secret that makes their campaigns so special.
Product launch announcement is a number of activities aimed at new product promoting and its awareness.
Hopefully, your developers had previously conducted some investigations to invent the product or upgrade the existing product’s features to meet customers’ needs and even exceed their expectations.
Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. And be honest with the customers during the whole promo campaign.
(A perfect software update email sample by Starbucks).
Definitely, all promotional campaigns should be advertised via the following channels:
I ain’t gonna tell you that properly done newsletter email templates alone will bring great success to your company. Never, as a single channel is not capable of doing this. Use them all simultaneously for your campaign’s success.
Of course, you know how to promote your product via the mass media and social channels.
So, is it reasonable to send out announcement newsletters when you are already using 2 powerful channels? Of course, it is! The more people hear about the new product launch, the more chances they would be eager to get it.
Certainly, a perfect email design will not save a poor campaign. But it can empower an already good impression.
As John Wooden said, “Little things make big things happen”.
When starting a new email announcement campaign, first of all, you should consider the type of the announcement.
In new product launch emails, the focus should be on the product! No distracting CTAs like “shop with us” or “visit our website now”.
For more detailed information, please see our compilation of the best new product launch email samples.
We decided to distinguish 1 the most useful and the most helpful feature in each and every email sample.
Subject line: “We are bringing our vision to the road: Mission E becomes Taycan”.
Porsche is going to bring this car to our attention at the end of 2019 or at the beginning of 2020, but they started the announcement campaign in 2018. We can only see the silhouette of this car, covered by a piece of fabric. Looks intriguing.
Even when you click the “View Video” button, you again see the shade of the mystery on the landing page:
In case you are interested in watching this video, here it is.
Subject line: “Wireless charging pad available”.
No matter how many images you have added, recipients might like to know more — provide them with this opportunity. The “learn more” button is of great use here.
Subject line: “Cashmere Rib Is Here”.
This is a new product item and prospects do not know whether it’s about to go well with the rest of their wardrobe. Be supportive — provide them with fashion recommendations on how to wear this cashmere rib with other pieces of the brand’s apparel. Everlane even shared photos of what it is about to look like.
Nice trick to increase sales 🙂
Subject line: “Introducing Shine Compulsion Lipstick’s Newest Shades!”.
When it comes to fashion and trends, for like 80% of the subscribers, nothing can be more convincing than feedbacks by prominent people. Did Oprah Magazine award this lipstick? — Definitely, I should try it, too.
Subject line: “Tesla Updates: Model 3 is Available to Order”.
Certainly, you do need to be mysterious, intriguing, but not when it comes to the very product launch/release day. Once the product is available to order or pre-order, make your copy straight. There should be no misunderstanding.
Subject line: “Reach users at the right moments”.
Only the person who is in love with the product can describe it at its best. And who loves the product most? Right, the CEO and developers. In some cases, it is the same person.
Let the CEO speak, record a video where he in smallest details shares the pros of the product.
Apple is probably the best at running product launch email campaigns. Every word, every character matters.
“Say hello to the future” — who wouldn’t like to be the first, or to be in the future today?
One more thing that makes them unique — once the exact product launch date is set, they hurry to share it with prospects!
Subject line: “The first Scuderia Ferrari gaming headphones: don’t miss out!”.
Let me paraphrase the section title: be appealing to vanity 🙂
Because who wouldn’t like to be the first to possess something luxury?
“Pre-order” button helps — it means I won’t have to stay in line, I will receive my parcel on the release day, I will be really the first to try.
Subject line: “Grammarly’s Chrome Extension + Google Docs, Together at Last!”.
Top-requested feature… nice trick! Even if some of your prospects did not care about this option, they are now likely to try it out to find out what made it so anticipated.
Subject line: "Nokia steel HR has arrived".
I find this product launch email example perfect for three reasons:
Even if just glimpsing at this email, prospects will still see that this watch is worth considering if not purchasing.
Subject line: "You have signed up for the Alphaedge 4D Shoes release".
It's very kind and thoughtful of Adidas to make such notification emails. On their website, they announce that very soon these shoes will be available. Honestly speaking, I liked them a lot. I liked their color, their characteristics. I am sure, so did many subscribers of Adidas. But they do not have time to monitor the website for the release.
Notify your users about upcoming releases of the products they loved.
With the first email, they just informed us that every minute a million plastic bottles are made. And added they are about to do something about it:
With the second email, they notified us they are going to eliminate virgin plastic by producing outwear out of it:
And with the third email, they finally showed what it looks like. But with the fourth email, they finally announced the sale has been started and added the CTA button.
This is simple yet amazing!
I deliberately put this example to the tenth position as now I’d like to say a few words about sequences.
It’s preferable to create a sequence of emails to keep the target audience updated and to keep them interested in your product.
How many emails in a sequence? At least, 3. The first one to inform about the upcoming launch, this way you build anticipation. Here you can mention a few unique features your product possesses, or may just say that something huge is coming. And specify how many days/weeks/months are left till the day when customers receive an update.
The second one is the update itself. Remind about the mentioned features and add a new one. Make sure to provide recipients with a photo or two, or even a short video about the product.
The first two messages are called teaser emails.
The third product launch email is to inform about the release date and the way people can get the new device.
Note: if you start the product launch announcement email campaign a few months/a year prior to the release date, then you are welcome to extend your sequence to 4-6 emails.
Please, avoid boring subject lines. Look inside your inbox. What do you see? Typical: “Woohoo! We are launching new devices!” or “New updates to be released soon!”
It is impossible to impress the recipients with these old, trivial and not intriguing phrases. Try to be more creative. As long as the subject lines’ mission is to convince the readers to open the email.
Of course, something, like “Noteworthy email” as the subject line will not impress the readers either.
If you are going to announce that you have added FAQs to your website, why not mention this in the subject line? “An FAQ email” or “New wireless water-resistant headphones for your iPod”.
If you have previously made a poll among your customers regarding the features and options they would like to see on your website, and you know the date you are going to implement them, you can make the following subject line: “We heard you” or mention in the subject line the questions you have asked.
The subject should be creative, yet clear and very concise.
We’ve added a subject line to each new product launch email template.
Note: you may replace the ellipses with your product name, or leave it the way it is to spread some intrigue.
In emails, where you specify how many days or hours are left to the Day X, why not add a countdown timer?
There is a traditional strategy you should stick to when starting an announcement campaign:
But at the beginning of the article, we said we’d survey the Apple newsletters’ examples, and we did. Why them? Because they have probably the best marketing team among competitors in their niche. I am not an Apple fan. I like other brands more. But Apple’s marketing campaigns are always amazing, impressive and thoroughly prepared. Most of their emails are the announcements of new products’ launch, software updates, but not typical products’ promotion.
* the Rule of Three.
Carmine Gallo wrote an article for Forbes, where analyzed modern marketing and mentioned that the Golden Rule of Three works not only for the military, but for the marketers, as well. “3 is easier to remember than 4 or 7” he says. And I would like to add that “3 is better than 1 or 2”.
Steve Jobs was probably the first one to implement this rule in marketing. At least he was the first to do it successfully — and this is the company’s secret.
Steve Jobs in his presentations always promised to present 3 devices. But in the end there appeared to be just 1 gadget, combining 3.
If you cannot place 3 images in a row or 3 items in one photo, then you should try at least to divide the text into 3 columns for better perception.
As long as the strategy preparation requires much efforts and time, Stripo.email strives to facilitate your work and save you lots of precious time. We have already designed product update email templates.
In case you are extremely busy and have no time to work with the editor, you can ask our professionals for assistance. Our designers and developers will kindly help you create a perfect template with the design that mirrors your website.
May your announcement email newsletters be effective. And may Apple learn from you!
I sincerely wish you the best of luck!
Introduction letters are often used to introduce the availability of new services to existing customers. Introduction Letter - Announce New Service.
Too many great products have flopped because of a lousy release. After all the work their teams poured into the product, product managers often treat the launch email as an afterthought. Because they know the value of the new version inside out, they presume that users will instantly see its value too. They presume that users will be thrilled to try out this new thing.
Well, that's what Cosmopolitan thought when they tried selling yogurt. And what Coors thought when they tried to sell spring water. In reality, your users are skeptics. They're not going to just blindly try out a new product just because they're loyal customers. You have to prove that you're offering something useful. With an effective product launch email, you can speak directly to your users and show them that you've built something they need, starting with some user onboarding best practices and continuing through the entire user journey.
If you nail it, you'll not only get your users to try the new product, but you'll even re-engage users who were on the edge of churning. Your email strategy will differ, depending on your brand, your product, and your relationship with your users. So while there's no formula for the perfect product launch email, here are twenty great examples from which you can draw inspiration.
A few years ago, Dropbox Pro was little to brag about. Sure, it offered 500 GB of space—half the amount of Google Drive at the time—but it was available for the steep price of $50 per month, or $500 per year. Dropbox shocked all their users when they released their new version. 1 TB of space for $10 per month. With this drop in price, they made their product accessible to far more users. Specifically, it became an enticing offer to more users who were on the free plan. Here's the email they used to promote the launch of the now bigger and cheaper Dropbox Pro.
This is the product launch email that Dropbox sent to non-Pro customers. But the most effective strategy isn't obvious just from looking at the email. The new Dropbox Pro and pricing plan was released in August, this email was sent in November. Yes, it's not the first. Dropbox capitalizes on the opportunity to upsell to its free users even months after feature release.
Recently, Evernote's infamous 5% problem has shown to be the company's greatest weakness. Their product has so many features that many people use only 5% of what Evernote offers. The catch is that it's always a different 5%. This makes it difficult for Evernote to maintain a core identity and advertise a unified goal to all their customers. Evernote has taken this problem and turned it into a winning feature. Instead of trying to be everything to everybody, they're releasing features that work together for specific use-cases of the product. Take a look at this product release email for Evernote's Reminders.
In their release email, Evernote doesn't just advertise the three feature releases, they advertise a workflow that ties the three features together. If all their users integrate this into how they're using Evernote, it'll be a great step towards solving their 5% problem.
LinkedIn's online platform offers users a ton of options. You can keep up with your old colleagues, network, find sales prospects, research clients, and look for jobs. Instead of using a ton of manpower and spending a fortune on development to create a bloated app, LinkedIn opted for something much simpler. They took one of the most popular features of their site—job seeking—and built an entire app around that. Here's their product release email.
LinkedIn knew that job seeking is normally an excruciatingly difficult process, so they emphasized the importance of simplicity in a job app. With their value prop in the first line, the rest of the message uses visuals to prove that applying for a job couldn't be easier. 65% of people are visual learners, and illustrations can help get them to hit the ground running and spare you quite a bit of trouble in the feature onboarding process.
Quip is a collaborative writing app that keeps all your team's documents in one place. But as people have found their checklist and spreadsheet features more and more useful, the need for a separate personal account became apparent. After all, you don't want your dog grooming appointments in the same account as your company's June accounting spreadsheet.Quip's app doesn't offer users a lot of fancy editing options because their mission is to make writing and sharing as intuitive as possible. Similarly, their feature launch doesn't focus on the nitty-gritty details of the new product, but rather focuses on the problem that the product solves.
Quip's marketing focuses on their customers' issues, instead of bragging about their new features. This makes their users feel like Quip is focused on them, rather than shamelessly self-promoting a new product.
Via is a New York-based ride-sharing app that came on the scene a few years ago. For five dollars and some change, you can get anywhere in Manhattan by sharing a ride with people looking to go to the same place. Because of its geographic restrictions, Via is lucky to have a very specific target audience to whom they can speak with directly in their email outreach. When they sent their feature update email, they made sure to include plenty of details that are specific to their users.
Not only did they make it seasonally appropriate with mentions of the holiday weekend, but they colored it with detail from the reader's city. A New York user can relate to the frustration of having to sit through traffic when they could've been taking the FDR highway. By adding in details from the users' life, Via is taking advantage of what's known in psychology as the familiarity principle. Basically, people have a natural preference for places and titles that they've been around. So when they hear familiar highway names, they feel like the advertisement is speaking directly to them.
CloudApp is a product that lets you take screenshots and recordings, and then share them with a team. When they updated their product to include an annotating feature, they faced two issues: 1) annotating doesn't sound all that exciting, and 2) many screenshot apps have overly complicated editing features that users never take advantage of. CloudApp was able to address both these issue with this simple email.
This launch announcement is short, but it definitely packs a punch. By sending a gif, CloudApp shows that their new feature is both easy to use, and has practical purposes. Not to mention they're using their own technology to create this eye-catching tutorial, subtly advertising another one of their product offerings.
Buffer is a social media management platform, but it offers its users much more than just an app. They've created a community hub for marketers and are known for their killer marketing advice. By being totally transparent, they're also able to communicate with their users in a fairly intimate way.Their no-frills product announcements read as a personal email.
Not only does this email, free of fancy graphics and imagery, come across as personal, it also comes across as genuine. By including a transparent disclaimer about the limits of the new feature—highlighted in yellow— Buffer is setting realistic expectations for the new users.
Campaign Monitor is an email marketing tool that helps marketers easily create eye-catching email campaigns. As a company that promises to improve email design, they have high expectations to meet with every single one of their own email outreaches. By dogfooding, Campaign Monitor can show rather than tell about their new product launch. They use their new editing capabilities to put together their email so that the screenshot can speak for itself.
While this certainly interests users who are already taking advantage of all Campaign Monitor's features, it accomplishes an even greater task of reminding users why they signed up in the first place. This product release email effectively shows the application of Campaign Monitor at its best.
Like Atlassian, helpdesk platform Groove also has a customer-centric product development process. They keep track of every feature request in a Trello board, and once they have enough requests, they build it.When it comes to announcing Groove's new products, they go the extra mile and make sure to personally reach out to each user who put in a request. Here's an example of a typical Groove product announcement.
The Groove team keeps a log of the people who requested the feature, and once it's launched, the head of their customer happiness team writes a personal note to let them know that the feature was built with them in mind.On the surface, this product launch lacks many aspects of a typical product launch email—no call-to-action, no feature details, not even a sign-off. But the email is successful because it targets the users that Groove knows are interested, so they don't have to rely on marketing tactics to spark interest.
Canva is a design-made-simple platform for marketers. Their core value revolves around opening up the design world to more people. So when they launched their new iPhone app, they were sure to emphasize the benefits of joining the Canva team.Their email treats users like they're on the in with the Canva design team.
Everyone wants to be the first of their friends to discover a new product, to test the waters for a new technology. That's why people wait in long lines at the Apple store for a product they could easily get a few weeks later. Canva highlights the fact that Canva web users get first dibs on the new product.
Many of the launch emails on this list find sneaky and subtle ways to intrigue users into getting back into their apps, but sometimes cracking open the champagne can work just as well. ProdPad has developed a particular style in its emails—using emojis in subject lines and a peppy selection of links and updates in the body.
ProdPad's firework style works for this launch email because the scale of the update warrants the fuss. It's an all-new version of the product management tool. It shows users that there's a buzz about this new version, by showcasing some of the positive feedback the app has received in the week since it's been live. ProdPad doubled down on this strategy by pairing their launch email with an in-app announcement too. They were able to hit active users and less active users with both email and in-product announcements.
Chubbies is a shorts brand that is defining itself with witty content, viral videos, and community creation. The brand's mission is to start a “weekend revolution,” so with every interaction Chubbies makes with customers, they have to live up to this carpe diem mentality.In this email to email subscribers, Chubbies introduces its new swim suits with typical flair, adding a sneaky first person aside (“Hot damn I love my job”) for a personal touch.
But the main reason this email is so effective is that it splits the launch up into installments. Chubbies announces that they will release new styles “EVERY. SINGLE. THURSDAY.” That's not to give Chubbies more time to organize their new line, it means that the customer needs to stay tuned and check back in to see new styles. By rationing the release out like this, Chubbies turns the new shorts into a rarer commodity. Customers are more likely to open subsequent emails, revisit the Chubbies website, and stay engaged on social media.
Upthere is a cloud storage service that allows you to store, organize, and share all your photos, videos, music and documents with friends and colleagues. Because the crucial core action of Upthere is sharing it with others, the company has dedicated its engineering energy to creating a referral program.
The email works because it succinctly expresses its purpose, and makes it super easy for the user to take action and claim their reward. “Invite friends, get free Upthere,” promises its header. A brief explanation of what both parties have to do to get their rewards follows, and the email is wrapped up with a bold CTA button to give readers the chance to get their value at a single click.
Coinbase is a platform for selling and buying digital currencies, like bitcoin and ethereum. In November 2016, Coinbase unveiled a redesign of its website, but it was more than just an aesthetic update—in fact, Coinbase was redefining its whole offering, becoming a “fully-fledged digital asset platform.”
This email does a great job of drawing users back into Coinbase, because they're not just selling a new dashboard or a faster page, they're presenting a whole new experience that existing users can take advantage of. They've turned from a “simple bitcoin wallet” into a complete platform, with many facets and new tools. In order to really understand what a “brand new buy/sell experience” is like, the user pretty much has to log back in and explore.
Adobe's Creative Cloud has a suite of apps for individuals and creative professionals. At a high price point, Creative Cloud has a lot of free trial users who don't quite get to the conversion stage.
Adobe uses this email to share the news about feature updates that may change the mind of some churned users. Adobe reached out to users who had signed up for a free trial but hadn't proceeded to subscription, offering a reset of the trial period and giving users a chance to try out the new stuff without any further commitment. Knowing that its target audience needs to be sold quickly, Adobe focuses the email only on the most relevant information. The first, bolded line focuses completely on what the user can get out of the update while the rest of the email body goes on to give the user all the links and instructions she needs to take advantage of the offer.
Customer.io is a messaging platform, helping users send targeted, triggered emails to customers. In August of 2016, Customer.io announced its new “Actions” feature, which enables users to integrate Customer.io with public APIs, meaning that actions in other tools like Slack or Trello can trigger actions in Customer.io and vice versa.
This launch email leverages the social aspect of Customer.io.
For customers who have been using the mailing tool in a particular routine, and within their own work silos, this email introduces a whole world of connections, giving them the inspiration to use it in a new way.
Atlassian offers a suite of tools for team collaboration. One of these tools is JIRA, which provides service desk software that companies can set up and make their own to serve their customers. After getting feedback from users, Atlassian knew the feature needed some additions.
Atlassian shows off its customer-centric focus with this email. “We listened to your feedback,” it begins, and goes on to describe the new features—grouping customers, customizing emails, and letting customers control the status of tickets. If you're a JIRA user who has churned because the tool lacked one of these features, this gives specific motivation for re-engaging. The offer of a free trial and a “learn more” CTA then drives any remaining on-the-fence users back into the product to see what they're missing.
Calm is a meditation app. It has free users and paid subscribers and often uses email to try and bridge that gap. In this email, Calm invites its free users into a perk of the paid subscription, the Daily Calm. The email announces the free gift right off the bat to intrigue readers. Now that they've got the users' attention, they announce a new feature launch, a “much-requested” walking meditation, showing that they've listened to users' feedback and requests, and are dedicating their product development to new features users actually want.
A product launch doesn't always have to be front and center of your email. By announcing this new feature that users have asked for, even down in the body of the email, Calm makes their app seem like an ever-changing, customer-centric collection of features, an experience users should subscribe to long-term and not just because of this one-off update.
So much goes into a new app that it can be tempting for companies to describe every nut and bolt in their launch email. But Chase shows that focusing on an update’s top 3 features or benefits makes the message clearer and is inherently more convincing than a long list.
Human psychology shows that when things (especially pieces of language) are arranged in sets of three, they’re naturally more satisfying to the ear and more memorable. The “Rule of Three” is especially useful for banking apps, which depend on customers' trust for their success. If a financial app is confusing or overcomplicated for a second, customers will begin to distrust it. So Chase utilizes a three-part value proposition here, checking off the qualities of saving time, managing spending, and protecting payments.
Reaching out with personal invitations is a great way to get users committed to trying out your new product. For Pacemaker 2.0, a “DJ app” that lets users take songs from Spotify and make mix tapes for their friends, an invited beta trial allowed them to stand out from Spotify and lay the groundwork for quality feedback.
Pacemaker sent this message only to people who had expressed interest in Pacemaker. Either they’d used the original product or they’d exchanged their email for more information at some point. Building on this established interest, Pacemaker's community manager makes it super simple for invitees to reply and also adds an element of urgency, to further convince users that they're getting an exclusive deal.
The element that all these emails have in common isn't apparent at first glance. It's not the copy, or the tone, or even the call-to-action. In fact, it's not visual at all. Every single one of these companies knows its user base and is able to address them directly. Whether that's through a personal email, like the one Groove sends out, or the quirky, well-designed email that Chubbies sends. Put some thought into your product launch email following some of these user onboarding best practices, so that you don't squander this great opportunity to further connect with your users and get them more engaged with your product.
Want help planning the perfect product launch? Try our new Product Launch Planner tool for free!
It has arrived, the final batch of Fortnite season 9 challenges, and with it, one that indicates what’s about to happen in the game. Players are being asked to visit public service announcement signs in Neo Tilted, Pressure Plant or Mega Mall. They’re propaganda posters that seem to be leading up to our coming battle between the giant robot being built at Pressure Plant and the giant monster roaming around the map that emerged from Polar Peak in Fortnite season 9.
You need to visit five signs in all, and they are scattered around three major zones specifically. Here’s a grand map where they are in these locations:
For a more granular look:
You would think there would be more of these in Neo Tilted, but I only saw a couple as most of the signs are just the normal advertisements that have always been there. These signs are on the larger sides and on the front of buildings in the north west and center of town. And you have to build up to most of them to “visit” them. Honestly, I think the other two locations are better suited for this challenge.
There are a lot more obvious signs to find in Pressure Plant. They are located south of the robot building area, as there are none actually inside that crater pen. Rather, there are a lot of signs in the stairway “dam” area leading up to the robot area, so I would definitely snag a few of them there.
Maybe you have a new product. Perhaps you're rolling out a new service. Or, it could be that you've entered into a new partnership, hired a.
Some product launch dates are marked in our calendar and get us hyped, and others we never hear of or even care for.
It is all related to the product announcement. A great product launch would trigger our desire, curiosity, and interest. How is it done?
Follow me in this guide where I share with you:
Let’s dig in.
A product launch email is a newsletter you send to contacts to communicate and inform them about:
Your developers did put their heart and guts in developing products, you don’t want to make their efforts seem tenuous.
For that, your product release email is what will boost your products’ value, as well as your overall business performance.
It should make your customers thrilled to try out your new product or features.
New product announcement email campaign is not a single email you send to your network.
Here is a possible way how you can introduce a new product to your customers through email.
Let’s suppose you also have an upcoming product/app/site that’s better than the invention of sliced cheese.
It would be fantastic if you could create enough buzz with your mailing list that you end up having thousands of people signing up on wait lists to get access to your upcoming release.
By creating an irresistible bulk email campaign that teases and triggers curiosity for your project.
It helps you lay down a perfect atmosphere for your upcoming official product launch email and create a great amount of support for your awaited product.
This email is in which you share the name, images, and details of your product.
You should notify your subscribers with the launch date, and the main benefits of your upcoming product.
The product launch newsletter is a great opportunity to offer your subscribers early birds access, beta testing and it can be a great use for webinar invitation emails too.
You can take this further and promote a pre-order or early access to your website visitors so they join your email list. A great practical idea for lead generation.
Supposing you sent your product launch teaser email, followed by your product email. At this stage, people who showed interest in your product, have a clear idea and expectations for the upcoming product or feature.
For that reason, use the launch date of the product, website or feature as a reminder for those who showed interest. Send them a reminder email.
The announcement email design should include a call to action for your subscribers to dig in and start using your product, test it or place an order (Below you can see 31 inspiring product launch email templates).
What’s the catch here?
Let’s dig a little deeper into product launch emails.
Your product launch email campaign is made of 2 emails or more, destined to promote your new product to your contacts.
It can be a drip email sequence or an automated email workflow.
Let’s have a look at both.
Here is a visual example of an automated product launch email sequence created in Automizy.
Each time a drip email is sent out, it comes from a queued list of pre-written emails, so you don’t have to sit on your desk and write an email for every new contact.
This will allow you to lay down your product launch email sequence while you sit back and monitor your campaign results.
You can create a more personalized email automation, using email conditions to send emails based on contacts’ behavior.
Here is how it works.
Set up your trigger for your product launch email sequence with a teaser email, followed by the beta announcement email. Right after the second email, you add a condition.
Select your condition as “If contact has opened an email”, and the opened email should be the announcement email.
This will help you understand who opened your email and who didn’t.
You can try sending a second beta announcement email to contacts who did not open. Make sure to set up email resends to non-openers, using different subject line.
For contacts who opened your beta announcement email, you can send them further information about your new product.
Here is how the email sequence for a product launch would look like, from Automizy.
You can be more creative when building your email funnel, using a different set of conditions and messages.
In case you are not familiar with automated email campaigns, your product launch campaign can be a great start for you.
Your email subject line is the only soldier that can win the war of the inbox.
Inside the Automizy platform, when setting up your email you can find the subject line box in which you enter your email subject line and test its efficiency (powered by AI).
If you click on “Improve subject line” the software will immediately score your subject line’s effectiveness and display the result like the following example.
Click on “Test a new one” to test multiple email subject line ideas, and choose the one that scores the highest.
Don’t let your new project announcement email get lost in your subscribers’ inbox.
The same feature is provided in automated email sequence.
Also, here’s a free subject line tester tool you can use if you’re not an Automizy customer. Neat, huh?
It also provides subject line templates you can use to increase your email open rates.
Another way of increasing your email open rates, is subject line A/B testing.
Use A/B testing to identify the best performing email subject line.
An A/B test measures the engagement for two different subject lines or more, in order to send the best performing one to your contacts.
Here is how to A/B test your subject lines in drip email marketing software.
Identifying your winner email subject line has a big effect on your campaigns’ open rate. And higher open rate for product announcement email equals higher sales and ROI.
You can personalize both your email subject line and email content as well.
Email subject line personalization could increase your email open rates.
Personalize your projects’ announcement campaigns with Automizy’s subject lines custom fields.
Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.
You can add your contact’s first name, last name, company, website, birthday, position, etc.
The same does apply to your email content.
Even though you are sending the same email to a large list of contacts, you can still make each email different and personalize it to each contact using personalization custom fields.
Click on “Personalization” in your text box and select the custom fields you want to add to your email content.
A lot of people don’t open your emails the first time because the subject line didn’t resonate with them or it didn’t get their attention.
In Automizy, you can resend the same newsletter to non-openers with another subject line after a number of days that you define.
Check the “Resend to non-openers” box.
Select the number of resends, whether you want to resend the email once or twice.
Increasing your email open rates won’t take you longer than 3 clicks.
Don’t leave any contact behind, with resending emails to non openers you make sure everyone finds out about your new products.
I hate to deliver the bad news, but your email content wouldn’t even matter if you don’t get your subscribers to open the email in the first place.
Try to create an attention-grabbing subject line for your product announcement email campaign. You can also use emojis in the subject line.
To help you, even more, we’ve collected 21 product launch email subject lines that you can experiment for your launch email campaign.
You can make subscribers curious by asking a question which you answers in your email, promise your subscribers with something interesting, or also you can write a subject line that sounds strange or unusual and create a sense of urgency so your contacts feel like opening the email.
Get inspired by the following examples.
Quite convinced, huh? Score your subject lines with the Subect Line Scorer in your blog articles too.
According to Braze magazine, the year-over-year growth of campaigns using emojis for emails has been 777%, while the month-over-month growth of emoji use has been over 20%.
According to a report by Experian, 56% of brands using emoji in their email lines had a higher email open rates.
You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.
One of the best practices is to use a single column layout for the new product announcement email template. That includes a clear message and call to action.
You can also see all that in the designs of the below given 31 examples of the product launch email templates.
In Automizy, you can find similar email layouts that you can use and edit to create a desirable product launch email template.
Now, let’s jump right in and see below the design examples of the 31 inspiring product launch announcement email templates.
The design of this product launch email template is simple and clear. The copy of the email is very concise which leads the readers to the video that illustrates the celebration of the launch.
Rather than a typical picture or email banner, Wistia decided to create a playful video that would drive more clicks.
Sphere leveraged the power of GIF in their mobile app update announcement email. In the email, they show the preview a sneak peek on what the app is about in this newsletter launch message.
Adding animated GIFs to your emails contributes to better customer engagement, amuses your audience, and explains clearly your product’s concept.
As a Netflix fan and user, I have always admired their announcement email when it comes to communicating their new releases or teaser campaigns.
Here are my favorite announcement emails by Netflix.
Simple image and title, with their famous red call to action button. As you see, no text is included in this email example.
Unlike the first simple example, another announcement email that I admired from Netflix is the following:
A perfect teaser email with a catchy animated GIF.
Timeline used very simple design in their software update email template. They shared information related to their new product inviting their subscribers to learn more about it. Also, under the call to action button, they have promoted their pre-sale campaign.
Promoting the release of their new iOS mobile app, Skillpages shared in this email example the features of the mobile app. And for sure with a call to action to download it.
Protein Pouch used friendly colored email template design for announcing a new range of healthy products.
As displayed in the email, each product has different ingredients; the customer can decide which product they want, based on their preferences.
Offering early access is a perfect idea for a product launch newsletter. Exclusivity makes your customers feel closer to you.
Hulu nailed this announcement email campaign. Another smart thing in this example, they mentioned a one-month free subscription, that can increase the click rate.
Also, I’m sure that Game Of Thrones fans got hooked by this email.
Frankly, I am an admirer of Apple’s announcement email campaigns. And I have multiple examples that support my opinion. Let’s check it out.
For Apple Watch Series 4 product launch emails example:
Surprises me that Apple still isn’t using bulletproof buttons (that “Buy” button is just an image), but the rest of this email is beautiful. I dig the two-column layout below the masthead image.
For their Mac computer announcement campaign, here is the email they have sent:
With such a powerful title and sharp design, it is too hard to keep your eyes away from it.
However, for MacBook product launch email, they have sent a brighter product announcement email.
Beautiful photography and a lot of confidence and mystery can really motivate a click through. This email does just that.
Now you get my point why I admire the designs of the Apple announcement email templates.
In collaboration with Apple, let’s see another example from Nike.
Similarly to Apple, Nike has used a one column layout in their product launch email, displaying stunning product images.
Notice the simplicity in terms of colors. Use your brand colors for a consistent message.
Announcing the new Canva for Work, they did offer in the following email example an early access registration for their subscribers.
The email design does match perfectly with their website too. I like how they emphasize their visual identity.
This is a beauty! Short content, they did use emojis in this email, alongside beautiful illustrations and gradients.
For the occasion of the Winter Olympics, Youtube announced a live coverage on YouTube TV.
Alit created this product launch campaign for their new Rosé wine.
The design is striking and simple, with tasteful use of animation. The message is brief and compelling. And the call to action is strong.
I think I easily fall for black emails. Mostly because they are a rarity.
A teaser email to get you excited about what is to come, with a smart sneak peek of the skateboard at the background.
This email was sent to announce our partnership to enter Nordstrom locations nationwide.
“With our product being solely online, we wanted to do a gif that represented brick-and-mortar.”
What better way than a neon sign.
The announcement email template layout in this example is fairly unique, especially the hierarchy. Performance-wise, it was our most clicked email blast of all-time.
The first time that a food-related email catches my attention. Maybe it is extensive use of red throughout, the icon of the man rolling out the carpet, and the mystery of the copy.
Or might be the countdown below that triggered my sense of urgency.
Still, all great launch email elements.
A minimalist design introducing the new Framer, along accompanied with a tagline. I got to give credits for how clear the call to action button is.
Surprising your users is a great way to get users committed to trying out your new platform.
Spotify invited their users to check out the refreshed app in the following announcement email example.
Announcing Loupe, a new design conference, Framer sent the following event launch email example.
The title is not ‘salesy’, with a call to action to save to “Get on the list” not to book a ticket. It sounds a little VIP email.
Macaw, the code-savvy web designing tool, used the creative design of the image in their software launch announcement email.
Short and sweet new feature announcement email template example from Usabilla. They used a simple designed video explaining the new feature.
Using a GIF is always a great idea to make your email stand out.
I think humans do count cheaps to fall asleep, while dogs count squirrels.
By the end, the funny side of this announcement email makes it easier to digest.
Personally, I have been waiting for this announcement email from Grammarly.
They used a warm blue email, with a minimalist design to announce that they now integrate with Google Docs.
They did include two call-to-action buttons, the white one for those who already using Grammarly, and the blue one to invite subscribers to install the Chrome extension and start using it.
Webflow does it again with this carefully designed video-centric email. You really can’t miss that huge “play me” button daring at you to click it. Even the whole color scheme funnels your eyes straight towards playing the video. Quite nicely done.
REI sent this new website announcement email. With an email design that matches perfectly with their refreshed website.
ProperLabs’s inspiring new website announcement email template is a good example of how you can introduce a new website, brand, and features launch to your email subscribers.
For their new book release, Wonderbly created this cute book launch email template.
The tone of this email is interesting and entices the recipient to check the story. And it is demonstrated in the call to action button “Create your bear family”.
If this is your first time to read about the ‘Rule Of Three‘, trust me you are going to start seeing everywhere from now on.
Three is the smallest number needed to create a pattern – and that is the key to its power.
The simple patterns that can be created in groups of three make it ideal for marketing people and copywriters to communicate complicated concepts or ideas in a memorable and meaningful way.
To put simply, we humans tend to remember three points more than two or four or any other number.
Here are examples of brands using the rule of three:
How to put this into a product launch announcement? Won’t leave you hanging, here is an example from Apple.
Steve Jobs was the first one to implement this rule in marketing. And the rule is still implemented until today, successfully.
If you notice, Apple always presents its new devices in 3. Just like the new iPhone X. In the end, they appeared to be Xs, Xs Max & XR.
You can use this same rule in your email marketing by inserting three images of your product in your announcement email.
If you cannot place 3 images in a row or 3 items in one photo, then you should try at least to divide the text into 3 columns for better perception.
Besides your email content, you can also implement the same rule when writing your email subject lines. It would help increase your open rates.
I wish I could tell you that your new product will promote itself, but your product launch email is a huge part of what defines your upcoming business results and revenue.
With all the steps, email examples and subject lines we covered, now the ball is at your court to create a winner product launch email.
If you are launching products or features during this year, do not hesitate to send us your product launch email and we’ll add it to our list. You work can be an inspiration for us and others.
Want help creating the perfect email product launch campaign? Try Automizy for free and give your products a rocket-reach launch campaign.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
(SAMPLE LETTER ANNOUNCING NEW SERVICE OFFERINGS). (Print on Firm Letterhead). (Date). First Name Last Name. Firm/Company Name. Address.