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Thanks to customer for appreciation
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4 ways to send appreciation emails to show gratitude to your loyal customers, plus learn how to personalize customer appreciation emails.19.

Thank you!

When it comes to operating a business, a main concern is to recruit new customers. While this is essential, this need to draw in new buyers should not be done at the risk of losing established ones. An important element in retaining a solid customer base is to show them that they are appreciated. As they say, it’s more valuable to retain a customer than to get a new one. A strong way to demonstrate excellent customer service is to write thank you notes to new and regular customers.

Saying Thank You

Thank you notes are a great way to build your business.  Showing your appreciation to others earns appreciation and respect. This, in turn, opens many doors that lead the way to business benefits such as repeat business, customer loyalty, preferential treatment from suppliers and referrals. When you send thank you notes, your business earns an admirable reputation that makes earning money easier on every level. Your customers are the pulse of your business, so it makes sense that you should thank them.

Thanksgiving is an excellent time to remember customers and clients. A simple gesture can go a long way in helping your business stand out. Do you want to make your repeat customers loyal? How can you sell more than just price? How do you set yourself apart from the competition? Do you want to show your customers you care? Thank them! A little thanks goes a long way. Small tokens of appreciation and unexpected thank you’s get you remembered.

Make it a habit to thank your clients on a regular and unexpected basis.

Tips for Thanking Your Customers

1. Don’t just say thank you at obvious holidays

Unexpected messages can be more meaningful too. If every company sends out a card only on Thanksgiving or Christmas and other big holidays, yours could get lost in the clutter. While it is still nice to receive, consider sending out notes unexpectedly as well. Maybe implement customer appreciation day to your marketing or thank clients on other anniversaries. Maybe on your business’ birthday or the anniversary of their first job with you.

2. Make it Personal

Your notes can be only one or two lines long, but always hand write them including the envelope! Never send out marketing materials with your thank you’s as that implies you are selling instead of appreciating. It is amazing how little it takes to set yourself apart from your competitors. Mention job or conversation specific topics if possible. It will help to make your customer feel that your message isn’t the same to everyone and add a special touch. A little gesture goes a long way. The return on thanks will amaze you.

3. Don’t Forget the Suppliers or Your Team

Your customers aren’t the only ones who keep your business afloat. Sending thank you notes to your suppliers might also be a good idea for your business. If you hire contractors, work with distributors or deal with other suppliers to operate your business, showing your appreciation for their contributions could strengthen the professional bond. 

Your employees are also a big part of your success and should be treated as such. Happy employees are productive employees and a thank you on occasion is one way to show your appreciation for the work they do for you.

Here is just one Thanksgiving “Thank You” sample:

“In this time of gratitude, we give thanks for you. We value your patronage and appreciate your confidence in us.  Counting you among our customers is something for which we are especially grateful. On behalf of (company name) we want to wish you a very Happy Thanksgiving.”

For more ways to stand out from your competition, just call us at 1-800-787-3808 today! Nothing helps show your business is the real deal than the right insurance coverage from a company you and your clients can trust. We have worked exclusively in the mobile cleaning industry for 40 years and our custom policy was designed with your business in mind! Call today for a free quote or policy review to ensure your coverage is up to snuff.

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Event in Chicago, IL by Sprint - Brickyard Mall on Saturday, January 28 2017.

Thank a Customer or Client

thanks to customer for appreciation

It’s that time of year when we should all try to take a step back and be thankful for the amazing people in our lives. And one of the best ways to spread some festive cheer and show your gratitude is to create employee and customer appreciation videos.

Need a little inspiration? You’re in luck! We put together this guide with some tips, tricks, and examples.

Show your team you’re thankful

Creating internal video assets can be a great way to provide your team with useful trainings and keep them informed about the latest company happenings. But video can also be a powerful tool for celebrating the people who make your business tick. This holiday season, consider creating videos to:

  • Highlight major team wins

  • Recognize an employee of the month

  • Call attention to impactful employee-run groups and initiatives

By creating these types of video assets that call out and celebrate the day-to-day work of your employees, you can show that you’re thankful for their time and dedication.

Create customer appreciation videos

Your customers are the lifeblood of your organization — and it’s important that you take the time to show your appreciation on a regular basis. There are many different approaches you can consider. As it’s the holiday season, it’s the perfect time to create a festive video to be shared with all of your current customers.

While there are ample opportunities for you to get a little creative here, you can also stick to a foolproof, easy-to-produce concept: Record a few of your employees on the screen sharing their season’s greetings and expressing their gratitude for your customers’ business.

Get inspired

Looking for some ideas on how to take your appreciation videos to the next level? Check out some of our favorites:

  1. Deloitte

    At the end of this short, one-minute baking video, Deloitte thanks its customers and speaks to the future of their partnership with the following slogan: “Let’s see what we can cook up together next.”

  2. Convergys

    When it comes to employee appreciation videos, another great format to explore is a message from the leader of your organization. In this video, Andrea Ayers, the president and CEO of Convergys, personally thanks her team for all of the wonderful work they do. Though this particular asset is geared toward Employee Appreciation Day, the same concept would work well as a holiday season-themed video.

  3. Constant Contact

    Interested in saying “thank you” to each of your customers individually? Want to give some face time to all of the team members who make your organization tick? Get inspired by this customer appreciation video from Constant Contact.

Sure, making videos can be just one part of your overall employee and customer appreciation initiative this season — but it’s a tactic that packs a meaningful punch. Consider leveraging one of the formats above to show your gratitude in style.

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Introduction to Customer Appreciation

thanks to customer for appreciation

There are many reasons to show appreciation for someone during your job search. You might want to say “thank you” to a former boss for a letter of reference, thank a client for a job referral, thank a networking contact for an informational interview, or thank a potential employer for an in-person interview.

You might also want to show appreciation for something unrelated to your job search. For example, you might wish to demonstrate appreciation for an employee who has made a contribution to a team, a boss who has provided you with guidance, or a supervisor who recommended you for a promotion.

Perhaps you'd like to thank a colleague or client for an introduction or a referral. Sending someone an appreciation letter is a great way to show thanks and to maintain strong relationships with people in your network.

Why Send an Appreciation Letter

In an age of text messaging and “instant communications,” writing thank-you notes and business letters is becoming a lost art. Yet formal letter writing is still a very valuable skill and one that is appreciated by both business and personal recipients alike. Saying “thank you” is also a way to forge or grow a relationship with a professional connection. This can help your career in the future, as well as on a short-term basis. Thus, if you take the time to write a sincere letter that is well-expressed, grammatical, and free of spelling errors, you will stand out favorably in comparison to peers who lack this ability.

Below are tips on how to write appreciation letters, as well as a list of appreciation letter samples to use as templates for a variety of personal and professional circumstances where you would like to show your appreciation.

Tips for Writing Appreciation Letters

Write the letter as soon as possible.Try to send the appreciation letter or email as soon as possible. For example, if you have an informational interview with a contact, send them a thank-you letter by the next day. You want the person receiving the letter to remember what you are thanking them for.

Explain why you’re writing the letter. Clearly explain what you are showing appreciation for. Especially if you dropped the ball on writing immediately and it has been a while, the person might need a reminder.

Keep the letter it short and focused. Keep your letter concise. You want to express your thanks without going on for too long. A couple of paragraphs is typically sufficient.

Be sincere. Don’t go over the top in your appreciation. Express your gratitude sincerely, but briefly. Simply state how much you value the person’s help or their achievement.

Edit, edit, edit. Be sure to proofread your letter before sending it. You want to appear professional and polished, even in an appreciation letter.

Consider the format. You might consider sending your letter in one of three formats: in a business letter format, as an email, or as a personalized thank-you letter. For more formal relationships (such as an employer or a new networking contact), consider the more professional business letter format. If you want the person to receive your letter right away, consider sending an email. A personalized letter or card would be appropriate for a close contact, friend, or family member.

Appreciation Letter Example

Download the Word Template

Appreciation Letter Example (Text Version)

Appreciation Letter Samples Listed By Type

It is a good idea to review the appreciation letter and email examples below before writing your own. Examples can help you see what kind of content you should include in your letter. Examples can also help you with the layout and format of your letter.

While examples, templates, and guidelines are a great starting point to your appreciation letter, you should always be as original as possible. Do be sure to take the time to personalize your letter, note, or email message, so it reflects your sincere appreciation and the reason why you are writing.

Job Search Appreciation Letters: Although many people think that a job search is merely a process of submitting an application to a job announcement, the truth is that many employees get hired because of their connections – colleagues, business associates, or instructors who have recommended them for the job or otherwise helped them through networking. Here’s how to express your appreciation to those who have helped you during all phases of your career search. 

How to Thank an Employer or Colleague: There are many opportunities when it is politic (as well as polite) to thank an employer, beginning when they’ve taken the time to interview you for a position. After you’re hired, help to build the morale of your boss, your colleagues, or (if you are in management), your employees by taking the time to thank them in writing when they’ve gone the extra mile to support you in the workplace.

Thank-you Letters for a Referral: Professional referrals can make all the difference in whether you are considered for a job or whether you successfully source and land a major client. If you are a business person who depends upon referrals to build your pipeline, these notes of appreciation will help to ensure that people who have referred your services will continue to do so.

Michael Smith
300 Third Ave, Apt. 3R
Brooklyn, NY 11215

July 30, 2018

Jessica Davis
Content Strategist
XYZ Media Company
1400 14th Street, Ste. 14
New York, NY 10018

Dear Ms. Davis,

Thank you again for meeting with me today. I truly enjoyed our conversation and gained valuable insights into content strategy and building a career in media.

I’ve already investigated the classes you suggested, as well as the writer’s union, and will continue working on building my own personal brand using your (extremely helpful!) advice.

As you said during our chat, you really can’t learn everything you need to know about this industry in school. I’m extremely grateful that you took the time to steer me in the right direction.

Thanks again, and best regards,

Michael Smith (signature for hard copy letter)

Michael Smith

Thanking your customers can go a long way toward building lasting customer loyalty. Here are 6 creative ways to show your appreciation for.

How To Write ‘Thank You For Your Purchase’ Notes [Examples]

thanks to customer for appreciation

Customer Appreciation Letters for Better Relationship Management

Showing customer appreciation is vital to building long-term relationships with those who buy your products or services.

It's always easier to make a sale to a customer who has already had a positive buying 

experience with your company.

And repeat sales are much less expensive to make--in terms of both time and money.   

However, don't make the mistake that some business professionals make. Don't spend so much time courting new prospects that you allow your relationships with current customers to grow cold.

All customers appreciate a freebie or a great discount now and then. They also like to know that you are grateful for their patronage.

So drop your customers a note from time to time, just to thank them for their business--without asking for anything in return.

And include a coupon for a product or service that he or she has purchased in the past, or something similar.

Yes, this will take a little work on your part. But I promise you, the rewards will be well worth it. To help you get started, we've included several customer appreciation letters below.

Sample Customer Appreciation Letters


It has been our pleasure to serve your company over the past three years. We want you to know that we truly value your business and appreicate your prompt payments.

Your cooperation has helped to keep our operation run smoothly and has led to a profitable relationship between our two companies.

We look forward to many more years of working with you, and wish your company the success that it deserves.




Thanks to faithful customers like yourself, this past year has been one of record profits. As the year draws to a close, we wanted to let you know how much we appreciate your continued patronage.

We understand that you have many options in the marketplace, and are pleased that you have made Samson's Drugs your premier choice for prescriptions and over-the-counter drugs.

We are committed to providing you with the best products at the lowest prices.

As a token of our appreciation, we've enclosed a $2 coupon for Advil Liquigels, a product that you've bought from us several times. We look forward to serving you in the years to come.




We want you to know how much we appreciate your business. You have been a loyal and dependable client for the last four years. We have watched your company grow from a brand new business to a thriving concern.

You have experienced difficult times; yet you have never missed a loan payment or given us any reason to be concerned over your account.

We are pleased to be your bankers, and wish you continued success.

Best regards,

For more customer appreciation letters, please see our customer thank you letter or our customer suggestion thank you notes pages.

If you'd like to see notes you can use for colleagues, check out our thank you notes for colleagues page.

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WATCH THE VIDEO ON THEME: Thank you customers, from our associates

4 ways to send appreciation emails to show gratitude to your loyal customers, plus learn how to personalize customer appreciation emails.19.

thanks to customer for appreciation
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